Nordics

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.

The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.

Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.

A selection of Uefa Women's Champions League matches, including the showpiece final, are to be shown on free-to-air television in Norway

Norwegian tabloid newspaper VG and top sponsors of the Norwegian Skating Association (NSF) have teamed up to ensure broadcast coverage of the 2023-24 International Skating Union (ISU) season in the country.

The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.

Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)

Subscription broadcaster Viaplay and its Norwegian commercial rival TV2 have settled their legal dispute out of court over the use of clips from English Premier League matches

An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.

Team Marketing has gone to market with Uefa club competition media rights across the Nordics, once one of the most bullish markets but which has softened considerably given the financial struggles of one…

Embattled Nordic media giant Viaplay Group has delayed the release of its third-quarter financials, due today (Tuesday), by one month in order to conclude talks with three major shareholders, as well as…

Spring Media, the Sweden-based international sports media agency, has announced the integration of recent acquisitions Athletic Sports Group (ASG) and Hogmore under the Spring Media brand, while Hans Svelander has been appointed as the company’s chief commercial officer.

Swedish public broadcaster SVT has secured highlights rights to the 2024 Paris Olympics, after striking a deal with media group Warner Bros. Discovery

The Sportfive agency has landed two more sponsors for the International Handball Federation (IHF) World Women's Handball Championship, which takes place across the Nordics later this year

TV4 Media, the Telia-owned broadcasting company, has acquired exclusive rights in Sweden to men's tennis' ATP Tour.

The Infront agency is engaged in talks with multiple broadcasters in Norway about acquiring International Skating Union (ISU) rights after Viaplay decided against renewing its pan-Nordics contract, SportBusiness…

Esports tournament organiser Blast has secured €12.7m ($13.5m) in new funding, which it says will help fuel its global expansion plans and enhance its in-house production, broadcast and technology offerings.

Banks that have loaned money to Viaplay have appointed an external adviser to aid negotiations over the subscription streaming broadcaster’s debt burden, it is claimed.