Middle East

Mixed Martial Arts
Finance & Law

News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor…
Mixed Martial Arts
Finance & Law

SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…
Football
Events

Saudi Arabia has strengthened its ties to African football with the announcement that the 2023 African Super Cup will be played in the Saudi city of Taif next month
Tennis
Events

Saudi Arabia has made its first significant move into tennis, today (Thursday), winning the bid to host the Next Gen ATP Finals, the end-of-season tournament for the best eight men's singles players aged…
Padel
Governance

Qatar Sports Investments (QSI), the Qatari government-backed investment fund, has completed its takeover of the sport of padel, with its Premier Padel series to merge with the rival World Padel Tour
Basketball
Governance

Sheikh Saud Ali Al Thani, of Qatar, has been elected president of the International Basketball Federation (Fiba), four months after the Gulf state was named host of the sport's showpiece tournament, the…
Football
Sponsorship & Marketing

Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
Multiple Sports
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) has established a new sports investment company as part of plans to further grow its presence within global sport.
Motorsport
Media

Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Multiple Sports
Finance & Law

Saudi Arabia is planning to launch a new investment company as an extension of its Public Investment Fund as the country seeks to further expand its presence within global sport
Football
Sponsorship & Marketing

Saudi Arabian football club Al-Nassr has signed up Nike as its new kit supplier
Multi-sport
Media

The Spring Media agency has been appointed to distribute global broadcast rights to the 2023 World Combat Games, which are scheduled to take place in Riyadh, Saudi Arabia, from October 21 to 30
Rugby Union
Events

World Rugby has announced that Dubai will be the destination for one of the three legs of its new women’s competition concept, WXV.
Motorsport
Finance & Law

Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of Bahrain, has strengthened its interest in British automotive, motorsport and technology company McLaren Group by acquiring…
Multiple Sports
Media

Pay-television broadcaster beIN Sports is poised to lose more carriage in the United Arab Emirates (UAE) after telecoms operator Du informed its customers that the channels would be dropped from its television…
Football
Sponsorship & Marketing

Gulf International Bank (GIB), the banking group in which Saudi Arabia’s Public Investment Fund holds a 97.2-per-cent shareholding, has been named a silver sponsor of Saudi Pro League side Al-Nassr.
Football
Sponsorship & Marketing

Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad. Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
Power Boating
Events

E1 Series, the electric powerboat racing championship, has announced the venues for its inaugural season in 2024, with Jeddah in Saudi Arabia to host the first race