Japan
Morinaga makes six Japanese sponsors for Tokyo World Athletics Championships
World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.
U-Next adds PFL to MMA line-up
Japanese streaming company U-Next has further bolstered its mixed martial arts portfolio by agreeing a multi-year rights deal with US promotion the Professional Fighters League (PFL).
DAZN Japan names Sasamoto CEO as price hike kicks in
DAZN has hired Yu Sasamoto as chief executive of its Japan business, one of the global subscription streaming service's most important markets
Fuji TV ends live Eredivisie blackout with IMG deal to 2025
Live coverage of Dutch football's Eredivisie is to return to Japanese television screens this month after the IMG agency secured an agreement with commercial broadcaster Fuji TV
Suzuka retains F1 spot as Japanese Grand Prix locked in until 2029
Formula 1’s Japanese Grand Prix will continue to take place at the Suzuka Circuit until 2029, with the new five-year deal marking the motor-racing series’ latest long-term hosting agreement in Asia.
DAZN shows J3 matches free in new J. League deal, subscription upped again
DAZN and Japan’s J. League have struck a new rights agreement that encompasses the third-tier Meiji Yasuda J3 League, as the sports broadcaster ups its subscription price in the country for the third consecutive year.
Eredivisie blackout remains in Japan despite Fuji TV, TV Asahi deals
The Dutch Eredivisie remains off television screens in Japan, with commercial broadcasters Fuji TV and TV Asahi picking up news access rights only, SportBusiness has learned
Formula E doubles down on Tokyo hosting deal with 2025 race
Formula E has announced an agreement is in place to return to the streets of Tokyo in 2025, despite having yet to stage a race in the Japanese capital
Kubo factor helps Real Sociedad land Japanese shirt sponsor
Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Sapporo gives up on 2030 Winter Olympics
The northern Japanese city of Sapporo has decided to give up on its bid to host the 2030 Winter Olympics and Paralympics amid rising public distrust over corruption scandals connected to the 2020 Tokyo…
Matchroom breaks into Japanese boxing with live events pledge
Matchroom Boxing is making a move into Japan, after signing an agreement with Rakuten Ticket, Inc and Never Say Never (NSN), a sports entertainment and marketing company
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Strong Japanese contingent encourages Abema to renew Bundesliga deal
The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league
Rugby Australia goes for growth by diplomacy in new JRFU pact
Australia and Japan's rugby union teams will face each other more often throughout this decade as their respective governing bodies forge closer commercial and governance ties
RCD Mallorca strengthens Japanese ties with Taica renewal
Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Japan’s NHK strikes late deal with Fifa for Women’s World Cup rights
A blackout of the Fifa Women's World Cup has been averted in Japan, after state broadcaster NHK stepped up to acquire the rights at late notice
Gatorade backs Fiba World Cup
Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
LaLiga goes all in on streaming in Japan with U-Next, DAZN
LaLiga is set to be shown by streaming services only in Japan from next season, after securing a new rights agreement with U-Next and a renewal with DAZN