Telco TIM has enhanced its association with the Italian Football Federation (FIGC) by agreeing a wide-ranging two-season deal encompassing media and sponsorship rights focusing on the women’s game.
The Italian Football Federation (FIGC) has extended its long-running rights deal with public-service broadcaster Rai through to 2022
Lega Serie A, the organising body of the top division of Italian club football, has reportedly decided to again delay a decision on the Mediapro agency’s €1.3bn ($1.45b
French media group Vivendi has filed a preliminary injunction in Italy against broadcaster Mediaset’s plans to merge its Italian and Spanish businesses.
Workforce solutions company Manpower Group has renewed its sponsorship of Italian Serie A football club Inter Milan. The new three-year partnership will run until the end of the 2021-22 season
A Madrid court has suspended a decision by shareholders of the Spanish arm of Italian broadcaster Mediaset to merge the two entities in a move that French media group Vivendi has claimed as a win
World Rugby has said that it will enter into talks with rights-holding broadcasters after two group-stage matches at the Rugby World Cup in Japan were cancelled given the threat posed by Typhoon Hagibis
Italian Serie A football club Juventus has signed a sponsorship deal with US lager brand Bud
Italian Serie A football club AS Roma has signed a sponsorship deal with fashion brand TMB by Tombolini. The deal names TMB as Roma’s official fashion partner for the 2019-20 season.
A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.
As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.
The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.
SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.
Online food delivery platform Deliveroo has furthered its sports sponsorship drive by agreeing a partnership with the Italian Football Federation (FIGC)
Serie A football clubs Inter Milan and AC Milan have each entered an agreement with energy firm A2A Energia Partner. The Milan-based company becomes the Official Energy Partner of both Milanese sides
Maria Solbiati, an experienced member of Sky Italia’s media-rights acquisitions team, has taken up the position of head of media at Italian football's Lega Serie A.
Italy’s top-tier women’s volleyball league has announced media rights agreements with public-service broadcaster Rai and Italian sports streaming platform PMG Sport.
International sports broadcaster Eleven Sports has expanded a rights deal with Italian Serie D football club Palermo to cover overseas markets
Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season
Italian Serie A football club AC Milan has entered into a partnership with global security provider Axitea
Italian commercial broadcaster Mediaset has posted increased profits and reduced revenues for the first half of 2019 on the back of its first season without rights to the Uefa Champions League club football…
World Para Swimming has announced the calendar for its 2020 World Series, with events in seven cities on four continents
Italy’s Lega Serie A has delayed its final decision on rights agency and production group Mediapro’s €1.3bn ($1.42bn)
AC Milan and Inter Milan have today (Thursday) presented two design concepts for the stadium they envision will replace the historic Giuseppe Meazza Stadium in the San Siro district of Milan, stating that…
Italy's Lega Serie A has announced that it will make a decision on a domestic media-rights bid from Mediapro, the rights agency and production group, on October 7 after extending its previous deadline…
Italian Serie A club Juventus renewed its technical partnership with adidas for a minimum fixed fee of €408m ($448m) over eight years, the club’s 2018-19 financial report has confirmed.
Michele Acquarone, former director of the Giro d’Italia cycling race, has been cleared following a six-year fraud investigation.
German media group ProSiebenSat
Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
Subscription over-the-top platform DAZN has agreed a deal with Italian Serie A team Inter Milan for the club’s in-house television content to appear online.
UsigRai, the journalists’ union of public-service broadcaster Rai, and the Italian division of Amnesty International have stepped up their pressure on Italian football stakeholders regarding the staging o…
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
Italian Serie A football club AC Milan has agreed a one-season extension to its partnership with leather accessories manufacturer Piquadro
Sardinian companies Tiscali and 11 Travel Group have signed as the training sponsors of Serie A club Cagliari
Sky Italia has signed a new four-year deal with the US’s National Basketball Association that will allow the Italian pay-TV broadcaster to air more than 300 regular-season matches live.
International sports broadcaster Eleven Sports has acquired exclusive rights in Italy to the Superliga, the top division of Argentinian club football
Serie A club Inter Milan has signed an ‘Official Winter Partnership’ with stove brand Edilkamin for the next two seasons.