Ireland
Fite nets first football rights deal in Europe
Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
Vodafone extends with Irish Rugby in ‘fast-paced telco market’
Vodafone Ireland has extended its principal sponsorship of the Ireland men’s rugby team in a four-year deal with the Irish Rugby Football Union (IRFU).
IRFU extends Canterbury kit deal on eve of Rugby World Cup
The Irish Rugby Football Union (IRFU) has signed a four-year extension to its kit deal with sportswear manufacturer Canterbury.
TNT Sports goes live in UK and Ireland
The UK and Ireland pay-television market has entered a new era today (Tuesday) with TNT Sports going live to replace BT Sport
Sky Sports Racing and Racing TV voice concerns over Irish gambling ad ban
A proposed new bill in Ireland that would ban gambling advertising on television throughout the day has led Sky Sports Racing and Racing TV, the pay-television broadcasters dedicated to horse racing, to…
Howden announced as new Lions front-of-shirt sponsor
The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Sky Media wins Fifa+ ad sales role
Sky Media, the advertising sales house of pay-television broadcaster Sky, has been appointed as the official and exclusive advertising sales representative for the Fifa+ streaming platform across the UK,…
Castore replaces Adidas as Leinster kit supplier
UK-based sportswear brand Castore has announced a multi-year kit and retail deal with United Rugby Championship team Leinster
Premier Sports lands Wimbledon rights in Ireland, Nova renews in Greece
Subscription broadcaster Premier Sports has acquired rights in Ireland to this year’s edition of the Wimbledon Championships.
Canterbury retains Lions kit supply contract
Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia
Nørrelund makes swift return to Viaplay under Lindemann’s leadership
Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.
World Athletics Championships return to free-to-air TV in Ireland
Virgin Media, the Irish telco and commercial and pay-television broadcaster, has acquired rights to the 2023 World Athletics Championships
Uefa goes to market in Ireland with club competition rights
Broadcast rights are on the market in the Republic of Ireland for Uefa club competitions in the 2024-27 cycle
EBU and DAZN finalise markets covered by UWCL final deal
The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Sky retains US Open rights to 2025
UK pay-television broadcaster Sky Sports has agreed a three-year extension to its rights deal with the United States Golf Association (USGA), a contract that includes men’s and women’s majors the U.S. Op
Sky moves into merchandising space with Fanatics
Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
GAA rejects Virgin criticism of PPV move, rights sales
The Gaelic Athletic Association has hit back at claims it did not gauge interest from linear broadcasters ahead of its decision to move domestic coverage of some championship matches to a pay-per-view…
Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.