Indian Subcontinent

Cricket
Media

Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Cricket
Sponsorship & Marketing

Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India. The M
Cricket
Sponsorship & Marketing

Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
Cricket
Host Broadcast & Production

The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
Football
Media

Indian streaming platform FanCode has secured exclusive rights to selected Asian Football Confederation competitions over the next two seasons, 2023-24 and 2024-25
Cricket
Sponsorship & Marketing

Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
Football
Media

Media group Viacom18 has acquired exclusive rights to the Indian Super League, following the first-ever tender launched by the country’s top-tier football competition.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
Cricket
Media

Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Multiple Sports
Media

The merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises has received approval from the National Company Law Tribunal. The long-awaited merger is set to create a $10bn (€9.1bn
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
Cricket
Media

The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…
Football
Media

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
Football
Media

Football Sports Development Limited, the operator of the Indian Super League, has launched its first invitation to tender for media rights to the country's pre-eminent football competition
Football
Media

Government-owned Doordarshan Sports (DD Sports) and streaming platform FanCode have both acquired rights in India to the Fifa Women’s World Cup in sublicensing deals with the US-based 1Stadia.
Olympic Games
Events

Architecture and design practice Populous is reportedly working with Ahmedabad to support a potential bid from the Indian city for the 2036 edition of the summer Olympic Games