Global

Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands

Media company and direct-to-consumer streaming platform OneFootball has recruited experienced media specialist Rhys Beer to the role of senior vice-president of platform and content

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…

German sportswear company Adidas has warned that its operating loss for 2023 could total €700m ($738m) after it recently severed ties with rapper and fashion designer Kanye West.

Netflix has announced that it has renewed its golf and tennis documentary series "Full Swing" and "Break Point" for second seasons

The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next

Super League Triathlon (SLT) has agreed a new sponsorship deal with Japanese sportswear manufacturer Asics

The Women’s Tennis Association (WTA) has today (Tuesday) announced the closing of its agreement with CVC Capital Partners that will see the private equity company invest in a new commercial vehicle for t…

Mixed Martial Arts promotion the Professional Fighters League has named Harkiran Chima as director of PFL International

Fifa is said to be looking at dropping Visit Saudi as a sponsor for the upcoming Women's World Cup in Australia and New Zealand after world football's governing body received a backlash over the proposed…

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.

The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.

Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…

German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship

The global audience for the recent Super Bowl between the Kansas City Chiefs and Philadelphia Eagles was up 7 per cent from 2022 with 56 million watching the game, according to figures released by the…

IndyCar and Indianapolis Motor Speedway (IMS) have renewed their agreement with Legends as their official retail partner on a multi-year deal

Serie A has the potential to secure “significant growth” in its international media rights revenues, according to Lorenzo Casini, president of Lega Serie A.

IndyCar and NTT Data have announced a redesign to the IndyCar mobile app to enhance users' experience ahead of the 2023 season, which starts this weekend, March 3-5, in St. Petersburg, Florida