Global
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
SNTV aims to harness reach as it moves into brand space with Story10 launch
SNTV will look to leverage its media reach after launching a new arm of the business that identifies and distributes purpose-led and social activation content for brands and stakeholders, according to…
Univision plans global Spanish-language streaming service
New offering, set for 2022 debut, targets Spanish speakers around the world
Wasserman unites with KSI to launch crossover boxing events company
The Wasserman Boxing agency has joined forces with YouTube star KSI and his management team, Proper Loud, to form a new promotion company focused on the staging of celebrity and crossover boxing events
Sawhney says ‘witch-hunt’ is behind ICC disciplinary process
Manu Sawhney has said he is the victim of a "premeditated witch-hunt" to force him out of his role as chief executive of the International Cricket Council
IPC commercial chief Schäfer to leave after Tokyo 2020
Alexis Schäfer, the commercial and marketing director at the International Paralympic Committee, is to leave his position after the Tokyo 2020 Paralympic Games.
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
Professional Squash Association increases stake in Sports Data Labs
The Professional Squash Association has increased its equity stake in technology company Sports Data Labs, striking a deal through its new commercial arm, Squash Media & Marketing
Samsung sponsors Beckham-fronted Guild Esports, Ralph Lauren backs G2
Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
BK8 still committed to breaking into football sector after Norwich controversy
Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.
AWS furthers F1 presence with Ferrari deal
Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
ASO’s Dakar Rally to form part of FIA’s new cross-country World Championship
Amaury Sport Organisation has agreed a deal with the International Automobile Federation (FIA) to serve as the exclusive promoter of its new cross-country rallying discipline, which has been granted World…
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
ICC continues sponsorship drive with Jacob’s Creek
The International Cricket Council has signed up Jacob’s Creek as its latest sponsorship addition ahead of the World Test Championship (WTC) final.
Uefa reminds Euro 2020 teams of sponsor obligations after ‘Bottlegate’ row
Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020
Brady, Mahomes to grace cover of “Madden NFL 22”
Super Bowl LV rivals reunite as lead marketing figures for iconic video game
Poker’s Triton Series recruits ex-One Championship media rights director Lam
Poker’s Triton Series has recruited Roland Lam, the former director of global media rights at Singapore-based mixed martial arts promoter One Championship, as its media rights director.