Germany

Esports
Sponsorship & Marketing

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Darts
Media

Sky amassed a total of 4.8 million viewers for last night’s PDC World Darts Championship final featuring 16-year-old Luke Littler, making it the most-watched darts event ever on the pay-television broadcaster and its Now streaming service.
Darts
Media

The final of the PDC World Darts Championship tonight (Wednesday) is set to break even more records in the UK for Sky with the performances of teenage sensation Luke Littler having brought viewers flooding…
Motorsport
Media

Formula E has solved its biggest broadcast problem ahead of the new season, striking a free-to-air rights deal in Germany after the previous agreement was terminated with potentially legal implications
Multiple Sports
Media

A new commercial television channel is to launch in Germany at the start of 2024 offering sports output until now showcased by ServusTV and also on the back of a content agreement with DAZN
Multiple Sports
Media

German media group RTL has secured rights to Formula 1, the German 2. Bundesliga and the English Premier League as part of a wide-ranging content sharing agreement with pay-television broadcaster Sky Deutschland
Tennis
Media

Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027
Football
Industry Moves

The German Football Association (DFB) has promoted its senior marketing and sales executive Holger Blask to the role of chief executive
Football
Finance & Law

The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Multiple Sports
Media

Global sports streaming service and media company DAZN has launched a free in-app offering for users in Germany, marking the first phase of what will be a wider global roll-out.
Football
Sponsorship & Marketing

Bayern Munich and Adobe have decided to end their sponsorship agreement by mutual consent, just one year into a three-year contract.
Handball
Media

Every game from the upcoming EHF European Championships is to be shown live in the host country Germany by new streaming platform Dyn Media, it was announced today (Wednesday).
Motorsport
Finance & Law

Formula E has commenced legal proceedings against ProSiebenSat.1 following the German commercial broadcasting group's decision to walk away from the series, SportBusiness can reveal.
Football
Finance & Law

Five financial investors have been invited to partner with the German Football League (DFL) in its latest private equity push, four of which were involved in the process that was terminated just six months…
Motorsport
Sponsorship & Marketing

German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.
American Football
Media

The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
Football
Finance & Law

Private equity investment is back on the Bundesliga agenda for the third time in as many years, with the German Football League (DFL) this week publishing clear guidelines in the hope of persuading the…
Motorsport
Media

Formula E is racing to land a new free-to-air broadcaster in Germany in time for the start of the 2024 season after ProSiebenSat.1 ended its deal despite having seemingly agreed terms on a contract extension