Germany

The German Bobsleigh, Luge and Skeleton Federation (BSD) has extended and expanded sponsorship deals with logistics company DHL and health insurance provider Viactiv

Carsten Schmidt, chief executive of Sky Deutschland, is to leave his position at the end of this year and will be replaced by a Devesh Raj, a former executive at Comcast, the US-based media giant that…

Sports brand Puma’s strategy of tying up major European football clubs to kit supplier agreements has generated a substantial new deal with Bundesliga club Borussia Dortmund.

German commercial broadcaster ProSiebenSat.1 has agreed a two-season extension to its rights deal with the DTM domestic touring cars series. ProSiebenSat

OTT sports streaming platform DAZN has acquired rights in Austria, Switzerland, Spain and Germany to this weekend’s heavyweight boxing rematch between Deontay Wilder and Luis Ortiz.

German public-service broadcasters ARD and ZDF have expanded their commitment to the DEL, the country’s national ice hockey league, by agreeing a new sublicensing deal with rights-holder Deutsche Telekom, t…

Former adidas chief executive Herbert Hainer has been confirmed as the new president of Bayern Munich after he secured an overwhelming majority of votes at the Bundesliga club's Annual General Meeting

German ticketing and live entertainment company CTS Eventim has announced that KPS Stiftung, the investment vehicle that represents founder and chief executive Klaus-Peter Schulenberg’s stake in the f…

The Superbike World Championship (WorldSBK) has announced that it will return to Germany in 2020, with Motorsport Arena Oschersleben to host a grand prix for the first time since 2004

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

As Bayern Munich have all but elected a new club president, Bob Williams takes a look at how the club's executive board is set to change in the coming seasons.

The Bundesliga’s head of APAC Kevin Sim is deep in talks with potential media-rights partners for the cycle from 2020-21. Kevin McCullagh talks to him about his expectations for the market.

Italy-based commercial broadcaster Mediaset has raised its interest in German counterpart ProSiebenSat.1 through the acquisition of a 5.5-per-cent stake

German pay-TV broadcaster Sky Deutschland has issued an apology to customers after streaming coverage of Saturday’s highly-anticipated Bundesliga clash between Bayern Munich and Borussia Dortmund was h…

German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label

The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand

DTM has become the latest motor-racing series to embrace the concept of electric racing by spelling out a vision for a new championship that could see touring cars race at Formula One speeds

Sports brand adidas expects 2019 to be a record year and “another important milestone towards achieving its 2020 targets” after posting its third quarter results.

Onefootball, the digital platform offering pay-per-view streaming of football, has signed an agreement to offer live games from the suite of football competitions broadcast by Sportdigital Fussball, the…

Esports communications consultancy The Story Mob has appointed Maik Matischak as head of European sports and partnerships

German subscription broadcaster Sportdigital has launched action sports and lifestyle channel Edgesport in Germany, Austria and Switzerland after securing carriage deals with pay-television broadcaster…

Servus TV, the Red Bull-owned free-to-air television network in Austria, has appointed David Morgenbesser, a sports rights executive at German pay-TV broadcaster Sky Deutschland, as its head of sports…

Sunday’s Formula One United States Grand Prix was watched by an average of 936,000 viewers on TMC, the French free-to-air digital terrestrial channel.

The All India Football Federation signed a memorandum of understanding with its German counterpart the DFB on Friday, covering joint work to develop football in India

Bernd Schauz, a long-standing executive at the Lagardère Sports agency, has launched his own sports and entertainment executive recruitment agency and consultancy.

Deutsche Telekom is interested in the German Bundesliga domestic rights in order to boost subscribers of the company’s OTT service Magenta TV, the telco's executive board member and Telekom Deutschland c…

German telecoms giant Deutsche Telekom has finalised its acquisition rights of exclusive broadcast rights to all 51 matches from the 2024 Uefa European Championship

Broadcasters in German-speaking countries must deliver their first-round bids for rights to the Uefa Champions League, the Europa League and the new third-tier Europa Conference League by December 3, SportBusiness…

The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league's international broadcast rights selling arm

Formula One Management (FOM) has signed a one-race deal to show every session from the Mexico Grand Prix on online streaming platform Twitch in selected European markets

Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.

The International Hockey Federation (FIH) has received new and amended bids for the next editions of its men’s and women’s World Cups after electing to reopen the process.

Bayern Munich has named Los Angeles-based personalized nutrition company Vejo as its official sports nutrition smart blending device in North America, Germany, Austria, and Switzerland.

German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment

Sports streaming service DAZN has followed up its Spanish rights deal for the Basketball Champions League with an extended agreement for coverage of the European club competition in Germany, Austria and…