Germany
Hertha Berlin on course for profit following 777 cash injection
Hertha Berlin BSC is on course to turn a profit for the 2023-24 season after a cost-cutting programme and the receipt ahead of schedule of a €22m ($23.4m) tranche of its investment from new owners 777 Partners.
Bundesliga domestic tender derailed by DAZN allegations
The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
World Handball Championships to remain in Europe until 2031
The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Shock as Nike ousts Adidas as Germany kit supplier
One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
AWS focuses on AI in expanded Bundesliga renewal
Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Bayer Leverkusen to deploy PADS virtual advertising technology
Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
Audi fast-tracks F1 plans with full Sauber takeover
German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
RB Leipzig cuts decade-long Nike ties with Puma deal
The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
Sport1 deal affords WEC heightened exposure in Germany
The FIA World Endurance Championship has increased its exposure in the German market through a new deal with Sport1
DFL to roll out tender documents after cartel office no-single buyer ruling
The German Football League (DFL) has been given the green light to begin sending official domestic tender documents to interested media companies after the Bundeskartellamt, the cartel office, officially…
Sportradar nets early extension to Bundesliga global betting rights deal
The German Football League (DFL) has agreed to an early extension of its global betting data and streaming rights distribution deal with Sportradar following talks with the industry's various aggregators
Half of Sport1 sold to Turkey’s Acunmedya for €30m
Turkish media group Acunmedya has bought a 50-per-cent stake in German sports broadcaster Sport1 for €30m ($32.5m) following an agreement struck with owner Highlight Communications.
Borussia Dortmund eyes US expansion with Prime sponsorship
Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
DFL drops private equity investment plans amid fan revolt
Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…
Struggling Schalke taps Sportfive to build commercial portfolio
Sportfive has been handed a remit to help sell sponsorship and hospitality packages for FC Schalke 04, the cash-strapped 2. Bundesliga club
Super Bowl ratings jump in NFL’s core international markets
Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.