France

Cycling
Sponsorship & Marketing

French sporting goods retailer Decathlon has been announced as the new co-title sponsor of UCI WorldTour team AG2R Citroën, with the French automotive manufacturer downgrading to a lower-tier partnership …
Tennis
Host Broadcast & Production

The French Tennis Federation (FFT) has issued an invitation to tender for the host broadcast of future editions of the French Open
Football
Licensing & Merchandising

Paris Saint-Germain (PSG) will open its 10th international official store next month in Toronto as it builds on a retail operation worth a record €85m ($93m) in 2022-23, the French Ligue 1 club’s chief rev…
Football
Industry Moves

Experienced broadcast executive Laurent Prud’homme is leaving his role as chief executive of L’Équipe to become chief executive of Olympique Lyonnais under the John Textor era.
Multi-sport
Events

French authorities have presented their vision of a compact 2030 Winter Olympic and Paralympic Games in the regions of Provence-Alpes-Côte d’Azur and Auvergne-Rhône-Alpes, with David Lappartient, president of the French Olympic Committee (CNOSF), stating the International Olympic Committee (IOC) is “not taking any risks with us”.
Basketball
Media

BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…
Football
Finance & Law

RedBird Capital's ownership of Ligue 1 club Toulouse FC could be the first casualty of Uefa's new clampdown on multi-club ownership in European football
Motorsport
Industry Moves

The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director
Rugby Union
Media

French commercial broadcaster TF1 has pointed to the impact of a home Rugby World Cup (RWC) as group net profit and revenue for the media segment of the company rose year-on-year for the third quarter.
Multi-sport
Host Broadcast & Production

Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
Cycling
Sponsorship & Marketing

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Football
Finance & Law

Ligue 1 club Olympique Lyonnais is considering a listing on the New York stock exchange next year and the sale of non-core assets after announcing losses of €99m ($104m) for the past financial year.
Tennis
Media

France Télévisions, the public-service broadcaster, has secured free-to-air rights to the Paris and Monte-Carlo Masters, two of the top events on men's tennis' top-tier ATP Masters 1000 series.
Football
Media

South American sports marketing agency 1190 Sports has further widened the international presence of Campeonato Brasileiro Série A, the top division of Brazilian club football, by agreeing distribution deals in France and Spain with DAZN and LaLiga, respectively.
Football
Media

France’s Professional Football League (LFP) announced today (Tuesday) that it received no offers meeting its ambitious reserve prices for the two main packages of live Ligue 1 rights, with private negotiations n…
Rugby Union
Media

France's thrilling Rugby World Cup quarter-final defeat to South Africa drew the best audience of the year for commercial broadcaster TF1, but it was not enough to set a new all-time tournament viewership…
Tennis
Sponsorship & Marketing

Japanese car brand Lexus has continued its tennis sponsorship drive after announcing a new agreement with the Rolex Paris Masters tournament
Multiple Sports
Finance & Law

Athletico Ventures, the athlete investment fund set up by former Sportfive executive Arthur Bernard, has today (Thursday) launched its first collective vehicle dedicated to investing in start-ups