France

Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)

French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.

Russian billionaire Dmitry Rybolovlev is considering the sale of his majority stake in French Ligue 1 club AS Monaco and has engaged Raine Group to act as advisor in any sale

France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.

Fifa has launched the tender process in France for media rights to the men’s World Cup in 2026 and 2030.

Paris Saint-Germain (PSG) has officially exited the running for future control of the Stade de France, with the Ligue 1 club now set to focus on either expanding the Parc des Princes or developing a new stadium.

Warner Bros. Discovery-owned Eurosport has finalised its ATP Tour rights renewal in France across the 2024-26 cycle

Pay-television broadcaster Canal Plus has retained its PGA Tour rights until 2030 with a record three Frenchmen set to take part next year but amid ongoing doubts over the long-term future of the property

Guinness is to take on title sponsorship of the Women's Six Nations, as part of its renewal with Six Nations Rugby that was officially announced today (Tuesday)

US investment fund Arctos Sports Partners announced today (Thursday) that it has acquired a minority stake in Paris Saint-Germain in a deal that values the Ligue 1 club at more than €4bn ($4.3bn).

French motor-racing's prestigious 24 Hours of Le Mans is to continue to be broadcast domestically on free-to-air television until at least 2025 under a new deal announced today (Thursday) with L’Équipe, th…

The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.

French sporting goods retailer Decathlon has been announced as the new co-title sponsor of UCI WorldTour team AG2R Citroën, with the French automotive manufacturer downgrading to a lower-tier partnership …

The French Tennis Federation (FFT) has issued an invitation to tender for the host broadcast of future editions of the French Open

Paris Saint-Germain (PSG) will open its 10th international official store next month in Toronto as it builds on a retail operation worth a record €85m ($93m) in 2022-23, the French Ligue 1 club’s chief rev…

Experienced broadcast executive Laurent Prud’homme is leaving his role as chief executive of L’Équipe to become chief executive of Olympique Lyonnais under the John Textor era.

French authorities have presented their vision of a compact 2030 Winter Olympic and Paralympic Games in the regions of Provence-Alpes-Côte d’Azur and Auvergne-Rhône-Alpes, with David Lappartient, president of the French Olympic Committee (CNOSF), stating the International Olympic Committee (IOC) is “not taking any risks with us”.

BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…