Speakers and programme confirmed for landmark new conference.

Ten highlights from our gathering of leaders, thinkers and networkers at Sports Marketing 360

A spring clean of suppliers can save UK events money during the ‘Decade of Sport’.

A recent post-World Cup survey prompted the inevitable question – is sponsorship of sporting events a waste of money?

Enjoy the latest video highlights as the leading sports marketing event returns for third year.

Mobile, internet and TV change viewing traditions.

Key finding and predictions from the latest edition of this conference.

If public sector support is the new sponsorship, don't expect it to be like taking candy from a baby.

It’s not unusual for post-conference drinks to reveal the far side of the sports industry...

Marc Filippino observes the contrasting styles of sports stars on either side of the Atlantic.

Of all the high profile speakers to address the Legacy Lives conference one character was memorable for all the right reasons

There’s a whiff of revolt in the air and not just from the ‘Red Knights’ and United supporters trying to seize power from the Glazers.

Kevin Roberts on the enduring power of English football’s Play-Offs...the stuff 'sporting dreams are made of'.

SA Law's Guy Thomas on the prospect of more Premier League clubs going into administration in 2010.

Is Gillette wrong to stand by Thierry Henry after his handball? David Atkinson from Space doesn't think so.