Europe
Features
Supporting Local Heroes
Lloyds TSB’s support of TeamGB and ParalympicsGB athletes: the most efficient activation of its London 2012 sponsorship.
Carrying the Torch
Why the Olympic torch relay has seen Lloyds TSB formulate the largest PR and communications campaign of its 2012 partnership.
Leveraging Social Media
The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.
Premiership Rugby Community Awards 2012.
Eagerly awaited winners of SportBusiness partnered Awards set to be announced soon.
Man City to host sport sponsorship workshops
Sport industry professional development days confirmed for Etihad Stadium
Olympic Broadcast in Numbers
One of the key objectives of the International Olympic Committee (IOC)’s broadcast strategy is “to ensure the long-term financial future of the Olympic Movement and the Olympic Games.”
Sport & New Media’s back!
Sport and New Media set to showcase the latest innovations in digital sport
Mobile strategies for sport and events – revealed!
A new SportBusiness event - the mSport Summit - comes to London on April 26th
SportBusiness Group events – diary dates for 2012
Details confirmed for our elite sport industry conferences, summits and workshops.
FREE Sport Sponsorship Webinar
Sport Sponsorship webinar: 2pm (GMT) on Tuesday 10th January open to all.
Calling all sport industry professionals!
Sport sponsorship professional development comes to London for the new year.
Is Rooney the answer?
Paul Daniels, head of Russell Jones & Walker's sports team, asks whether the Rooney Rule would bring positive change to UK football.
Image Matters
Image rights: where are we now? Sharon Brennan, partner in the commercial tax unit of Lewis Silkin LLP, fills us in.
Keen to sharpen up your sponsorship skills for 2012?
Two sport sponsorship professional development events for 2012 announced.
Sport and iGaming ready for its second edition
Next on the SportBusiness conference calendar: Sport and iGaming 2011
Nothing comes for free
Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.
10 things we learnt at Sports Marketing 360
Ten highlights from our gathering of leaders, thinkers and networkers at Sports Marketing 360
No Room For Rooney
Nicola Tager, a solicitor in Harbottle & Lewis' Employment Group, on why the ‘Rooney Rule’ could violate UK anti-discrimination laws.
ESA European Sponsorship Awards – 2 weeks to enter!
Final chance to enter only pan-European excellence in sponsorship awards.