Europe

The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.

Italian gaming and betting company Snaitech has renewed its sponsorship agreement with AC Milan and will activate the deal through its Snaifun gaming app

The Infront agency is engaged in talks with multiple broadcasters in Norway about acquiring International Skating Union (ISU) rights after Viaplay decided against renewing its pan-Nordics contract, SportBusiness…

DAZN has doubled down on its women’s football content in Italy and international markets after being awarded the pay-TV rights package to the Serie A Femminile.

Engelbert Strauss has become the first brand to be announced as a Uefa Europa League and Uefa Conference League sponsor in the next three-year cycle from 2024-25 to 2026-27, having renewed its association…

F1 TV Pro, the premium version of Formula 1 motor racing's in-house streaming service, is to be made available to customers of Viaplay Group in the Netherlands from next year

Esports tournament organiser Blast has secured €12.7m ($13.5m) in new funding, which it says will help fuel its global expansion plans and enhance its in-house production, broadcast and technology offerings.

LaLiga club FC Barcelona has announced a record profit of €304m ($325.6

IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T

Athletico Ventures, the athlete investment fund set up by former Sportfive executive Arthur Bernard, has today (Thursday) launched its first collective vehicle dedicated to investing in start-ups

Fenway Sports Group (FSG) has today (Thursday) said its long-term commitment to Liverpool “remains as strong as ever” after ending its search for investment in the English Premier League club by striking a deal with US-based sports investment firm Dynasty Equity.

TF1, the free-to-air commercial broadcaster in France, has secured exclusive rights to the Uefa Women’s Euro 2025 tournament, SportBusiness understands.

Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.

Polish President Andrzej Duda has announced that the country will pursue a bid to host the 2036 edition of the summer Olympic and Paralympic Games.

Broadcast rights are on the market in both Belgium and Portugal for Uefa club competitions in the 2024-27 cycle

Premier League club Newcastle United has announced a multi-year deal with the newly launched UK arm of online gaming and sports betting brand BetMGM

Poland’s broadcast regular has invited the general public to canvass their opinions on proposed changes to the country’s listed events legislation.

Gernot Bauer, head of sport at Warner Bros. Discovery Germany, is leaving the media giant to join commercial broadcaster ProSiebenSat.1