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Features

Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.

Q. What’s the difference between Aeroflot and a Scud missile? A. Aeroflot has killed more people.

The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally through personal connections. The major change in the recent years is the growth of in the first two categories.

Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.

It was with a deep sense of shock and sadness that we received news from FIBA Europe of the sudden and untimely death of its president Olafur Rafnsson. The loss of his remarkable energy, intellect and vision will be felt very deeply by the organisation and by all those in sport who share a passion for its future.

Dan Jones, head of the Sports Business Group at Deloitte, discusses the key findings from the 22nd edition of the Annual Review of Football Finance

Wimbledon is more than a tennis grand slam but it's unique character has to be nurtured if it is to avoid being taken over by commercial interests. It is a line that CEO Richard Lewis treads with finesse and passion.

Ahead of the 2018 Youth Olympics host city elections, CEO of Event Scotland Paul Bush tells SportBusiness Group's editorial director, Kevin Roberts, why the 2018 Games would find a warm welcome in…

The latest edition of SportBusiness International's free weekly podcast is now available.

In the sports broadcasting industry, you never have to wait too long before one of the world’s biggest sports properties announces a mega multi-million dollar TV deal.

Pauline McVey, analyst for SportBusiness Intelligence, looks at televised sport in Russia and considers the impact of the decision by the Russian Premier League to launch its own football channel

Repucom’s Ed Wooller asks if the NBA is beginning to succeed where the domestic game has failed in the UK.

Matt Carlton, Head of Insight at Ebiquity, asks what marketing lessons can be learnt from London 2012.

Peter McNeile, Director of Sponsorship at Cheltenham Racecourse, explains the challenges facing effective CRM in sport.

Lloyds Banking Group’s Gordon Lott reveals the highlights of his London 2012 Games-time experience.

Lloyds TSB’s Gordon Lott reveals both the tangible and intangible benefits of its London 2012 sponsorship.