Europe
Brand USA deal marks another presenting sponsor switch for NFL’s London Games
The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.
AC Milan renews sponsorship with gaming and betting firm Snaitech
Italian gaming and betting company Snaitech has renewed its sponsorship agreement with AC Milan and will activate the deal through its Snaifun gaming app
Search intensifies for ISU rights-holder in Norway after Viaplay exit
The Infront agency is engaged in talks with multiple broadcasters in Norway about acquiring International Skating Union (ISU) rights after Viaplay decided against renewing its pan-Nordics contract, SportBusiness…
DAZN secures women’s Serie A pay-TV package
DAZN has doubled down on its women’s football content in Italy and international markets after being awarded the pay-TV rights package to the Serie A Femminile.
Strauss is first brand to sign up for next Europa and Conference League cycle
Engelbert Strauss has become the first brand to be announced as a Uefa Europa League and Uefa Conference League sponsor in the next three-year cycle from 2024-25 to 2026-27, having renewed its association…
Viaplay brings F1 TV Pro into Netherlands offering from 2024
F1 TV Pro, the premium version of Formula 1 motor racing's in-house streaming service, is to be made available to customers of Viaplay Group in the Netherlands from next year
Blast secures €12.7m in latest funding round
Esports tournament organiser Blast has secured €12.7m ($13.5m) in new funding, which it says will help fuel its global expansion plans and enhance its in-house production, broadcast and technology offerings.
Barcelona hails record €304m profits after one-off revenue raises
LaLiga club FC Barcelona has announced a record profit of €304m ($325.6
IMG reprises role as NFL rights sales agent in European, Asian markets
IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T
WBD’s Georgiou among investors in new athlete fund
Athletico Ventures, the athlete investment fund set up by former Sportfive executive Arthur Bernard, has today (Thursday) launched its first collective vehicle dedicated to investing in start-ups
Dynasty Equity deal ends FSG’s search for Liverpool investor
Fenway Sports Group (FSG) has today (Thursday) said its long-term commitment to Liverpool “remains as strong as ever” after ending its search for investment in the English Premier League club by striking a deal with US-based sports investment firm Dynasty Equity.
EXCLUSIVE: TF1 nets Women’s Euro 2025 rights
TF1, the free-to-air commercial broadcaster in France, has secured exclusive rights to the Uefa Women’s Euro 2025 tournament, SportBusiness understands.
Infinite Athlete passes compliance test to seal Chelsea shirt deal
Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.
Poland to explore bid for 2036 Olympics
Polish President Andrzej Duda has announced that the country will pursue a bid to host the 2036 edition of the summer Olympic and Paralympic Games.
Sales processes live in Belgium, Portugal for Uefa club competition rights
Broadcast rights are on the market in both Belgium and Portugal for Uefa club competitions in the 2024-27 cycle
BetMGM kicks off ‘stable’ of Premier League sponsorships with Newcastle deal
Premier League club Newcastle United has announced a multi-year deal with the newly launched UK arm of online gaming and sports betting brand BetMGM
Polish public asked to recommend listed events changes
Poland’s broadcast regular has invited the general public to canvass their opinions on proposed changes to the country’s listed events legislation.
Bauer exits WBD Germany for top ProSiebenSat.1 rights role
Gernot Bauer, head of sport at Warner Bros. Discovery Germany, is leaving the media giant to join commercial broadcaster ProSiebenSat.1