Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.
The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally through personal connections. The major change in the recent years is the growth of in the first two categories.
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
It was with a deep sense of shock and sadness that we received news from FIBA Europe of the sudden and untimely death of its president Olafur Rafnsson. The loss of his remarkable energy, intellect and vision will be felt very deeply by the organisation and by all those in sport who share a passion for its future.
Wimbledon is more than a tennis grand slam but it's unique character has to be nurtured if it is to avoid being taken over by commercial interests. It is a line that CEO Richard Lewis treads with finesse and passion.
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