Europe
France Télévisions sub-licenses Paris, Monte-Carlo Masters rights from WBD to 2026
France Télévisions, the public-service broadcaster, has secured free-to-air rights to the Paris and Monte-Carlo Masters, two of the top events on men's tennis' top-tier ATP Masters 1000 series.
H.I.G. Capital ready to cash in on Sportfive with sale explored
H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports.
Miami-based H.I.G
AFA continues global expansion through first European sponsorship deal with Smartsoft
The Argentinian Football Association (AFA) has added a new region to its sponsorship portfolio after signing online game software developer Smartsoft as its first European sponsor
Viaplay shares hit new low as Q3 results postponed for recapitalisation talks
Embattled Nordic media giant Viaplay Group has delayed the release of its third-quarter financials, due today (Tuesday), by one month in order to conclude talks with three major shareholders, as well as…
On-pitch success helps AC Milan to record-breaking revenues, first profit since 2006
Serie A club AC Milan has announced record revenues for 2022-23 and its first profit since 2006 following its 2022 Italian league success and subsequent run to the Uefa Champions League semi-finals
Serie A to stay on DAZN-Sky screens to 2029, new €4.5bn deal boosted by revenue-share
Lega Serie A clubs today (Monday) accepted the new domestic media rights offer on the table from incumbents DAZN and Sky, which represent a slight drop on the current cycle and a similar fee to the one…
Infront builds motorsport footprint with expanded ADAC deal
The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.
Barcelona seeks to diversify revenue streams with plans for club-based theme park
Spanish LaLiga club FC Barcelona has announced its intention to work with amusement park operator PortAventura World to develop plans for a club-based theme park at its Espai Barça development.
1190 Sports seals new Brasileiro Série A rights deals in France, Spain
South American sports marketing agency 1190 Sports has further widened the international presence of Campeonato Brasileiro Série A, the top division of Brazilian club football, by agreeing distribution deals in France and Spain with DAZN and LaLiga, respectively.
England semi-final defeat peaks at 8.7m to give ITV biggest audience of year
ITV, the UK commercial broadcaster, recorded its biggest audience of 2023, as 8.7 million people tuned into watch the closing stages of England's dramatic defeat to South Africa in the Rugby World Cup semi-final.
Hungary’s Network4 goes early with Bundesliga renewal to 2029
Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season
Forest’s poor environmental record created ‘hassle’ for sponsor E.ON
The marketing chief for E.ON UK, Nottingham Forest’s Official Sustainability Partner, has described how the club’s poor performance in a table ranking the environmental efforts of Premier League teams created ‘a lot of hassle’ for the electric utility firm.
Spring Media integrates Hogmore and ASG brands, Svelander named CCO
Spring Media, the Sweden-based international sports media agency, has announced the integration of recent acquisitions Athletic Sports Group (ASG) and Hogmore under the Spring Media brand, while Hans Svelander has been appointed as the company’s chief commercial officer.
Swiss Olympic sets out privately financed, publicly backed Winter Games bid plan
Swiss Olympic has shared details of a feasibility study that concludes it can stage a Winter Olympic and Paralympic Games through an innovative nationwide model that will be largely privately financed.
Newcastle United secures national airline as third Saudi sponsor
Newcastle United has built on its existing link to Saudia, the airline which is the national flag carrier for Saudi Arabia, with a new sponsorship agreement
Premier League bumps up matches and maintains Saturday 3pm blackout in new tender
The English Premier League has released its much-anticipated domestic media rights tender, choosing to increase the number of live matches per season from 200 to 270 and preserve the Saturday 3pm blackout…
Sunset+Vine hires Angell as CEO
UK-based sports production company Sunset+Vine has appointed Peter Angell as chief executive.
Belgian Pro League hires IMG to advise on media rights sales
IMG has been appointed by the Belgian Pro League in a wide-ranging advisory and media rights sales role