Europe
PEPSI FIZZ AS IT BEATS COKE TO CHINA SOCCER DEAL
Pepsi has won soccer?s Far Eastern cola wars - beating arch-rival Coca-Cola in the race to sponsor China?s football league for the next five years.
FIFA CONFIRMS OLYMPIC AGE LIMITS
The Organising Committee for the Olympic Football Tournaments, Sydney 2000, has reaffirmed their ruling on age limits, and announced that the Men's Olympic final will be played in Sydney's new Olympic Stadium.
BRITAIN TO GET #78M MOTOR RACING CIRCUIT
A new #78 million motor racing track is to built in the UK - with promoters hoping to lure Nascar vehicles to compete on its centrepiece #2.4 million oval track once complete.
BAR SPEED INTO CONTROVERSY
The new British American Racing (BAR) Formula One team unveiled its cars today - and put itself on a collision course with FIA chiefs.
ENTERTAINMENT CO ACQUIRES NASHVILLE ARENA NAMING RIGHTS
Gaylord Entertainment Company has acquired the naming rights to the Nashville Arena from the National Hockey League's Nashville Predators.
DOPING CONFERENCE LOOKS SET TO FAIL IN KEY POINT
Sports officials look doomed to fail in their bid to agree on a minimum two-year ban for serious drugs offenders across all sports, giving beleaguered Olympic boss Juan Antonio Samaranch another headache.
UNITED SEAL CAPE TOWN DEAL
English soccer Premier League champions Manchester United have signed a deal with South African first division club FC Fortune to develop African youth players.
IMG WINS OLYMPICS PLAUDITS
Seeking to stabilise opinion on the Salt Lake City Winter Olympics, the chairman of the International Olympic Committee's co-ordination commission, Swiss lawyer Marc Hodler, whose allegations of bribery against his colleagues triggered the biggest Olympic scandal in history, has said the hiring of IMG to recruit more 2002 Winter Games sponsors will help the Salt Lake City games to recover.
OLYMPIC ‘CHEAP SEAT’ TICKET ROW
The New South Wales Council of Social Service (NCOSS)has complained that lower income earners will be excluded form the Sydney Olympics.
CYCLING PRESIDENT DEFENDS ANTI-DOPING RECORD
International Cycling Union (UCI) President, Hein Verbruggen has defended his federation's role in the recent reinstatement of Richard Virenque, the rider charged in the Festina doping case, for this years Tour de France.
BSKYB TO LOSE RUGBY RIGHTS IN 2002.
The Rugby Football Union is unlikely to renew its UK television contract with BSkyB according to UK press reports.
OCTAGON CSI LAUNCHES SOCCER PROGRAMMING AT SPORTEL 2001
Octagon CSI, the television division of the Octagon Group, will unveil a number of new football programming opportunities at this year?s Sportel in Monaco.
EDWARDS REJECTS UNITED SHARE OFFER
Manchester United chief executive Martin Edwards has rejected an offer to buy a large chunk of his 14 percent stake in the European champions, industry sources have said.
US POSTAL SERVICE `NOT EXPLOITING ARMSTRONG SPONSORSHIP?
IEG, the Chicago-based newsletter that values sponsorship for clients, says the US postal service is not capitalising on its sponsorship of Tour de France competitor Lance Armstrong.
IMG TEAMS UP WITH SPORTSLINE EUROPE
SportsLine Europe, the majority-owned subsidiary of the Internet sports media company SportsLine USA, has entered into a three-year promotional and consulting agreement with IMG.
EXCLUSIVE: FIBA IN TALKS WITH NEW MARKETING GIANT AFTER ISL COLLAPSE
Basketball?s governing body FIBA is believed to be locked in talks with sport marketing?s new super group after the collapse of ISL.
EXPERT VIEW ON PREMIER LEAGUE RULING
A leading sport legal expert says he is surprised that the UK Restrictive Practices Court has ruled entirely in favour of the English Premier League's sale of soccer rights.
EXILES DEMONSTRATE OUTSIDE IOC BUILDING IN BEIJING ROW
Tibetan exiles demonstrated against Beijing's bid for the 2008 Olympic Games outside the headquarters of the International Olympic Committee (IOC) today before the release of a key evaluation report on the Chinese capital's plans.