SportBusiness International

Analysis and insight for the global sports business

China

China

Report Content
24 Mar 2014

As the balance of global economic power has begun to shift eastwards, to the emerging economies of China, India and the resource-rich states of the Gulf, the event hosting market has begun to follow the money too. That is the received wisdom, anyway – but what exactly is the reality? Is this movement apparent across all sports sectors? How fast is the pace of change? And what are the implications for the future strategies of rights holders and bidders alike?

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