SportBusiness International

Analysis and insight for the global sports business

China

China

Article
1 Sep 2015

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

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Report Content
24 Mar 2014

As the balance of global economic power has begun to shift eastwards, to the emerging economies of China, India and the resource-rich states of the Gulf, the event hosting market has begun to follow the money too. That is the received wisdom, anyway – but what exactly is the reality? Is this movement apparent across all sports sectors? How fast is the pace of change? And what are the implications for the future strategies of rights holders and bidders alike?

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Insight
1 Jan 2013

The recipe is simple: take the world’s most popular sport in a market primed for growth, get in while the sport, the broadcast market or the economy more generally is underdeveloped, invest in long-term partnerships with local federations and comp

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