SportBusiness International

Analysis and insight for the global sports business

China

China

RIO DE JANEIRO, BRAZIL - AUGUST 21, 2016: The Closing Ceremony of the Rio 2016 Olympic Games at Maracana Stadium. (Photo by Alexander Hassenstein/Getty Images)
Article
31 Mar 2017

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

 Read on
Article
30 Jun 2016

China’s state broadcaster, CCTV, used to have a monopoly on sports-rights, but then quickly became seen as a dinosaur as new players emerged. Mark Dreyer ponders whether it is too early to write off the media giant.

 Read on
Article
11 Jun 2014

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

 Read on
Article
10 Jun 2014

This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.

 Read on