SportBusiness International

Analysis and insight for the global sports business

China

China

Liverpool fans show their support during the Premier League Asia Trophy in July (Victor Fraile/Getty Images)
Article
20 Sep 2017

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

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Article
1 Dec 2014

A little over 12 months ago, a new short-form video platform was launched in China in an attempt to change how the country’s sports fans use social media. Owen Evans looks at what happened next.

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