China

Football
Governance

China’s national sports agency, the General Administration of Sport (GAS), has announced ambitions to bid to host the Fifa Women’s World Cup in 2031, as part of a broader drive to develop the women’s game. C
Multiple Sports
Media

Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels
Esports
Sponsorship & Marketing

The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Football
Events

Qatar will stage two of the world’s biggest international football tournaments within the space of about a year, after it won a competitive process to secure next year’s Asian Cup.
Basketball
Fan Engagement

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Baseball
Media

Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has continued with efforts to further promote the sport in China by agreeing a three-year hosting deal for the Women’s World Championship Division I Group A…
Badminton
Events

The Badminton World Federation (BWF) has announced that China will host this season’s BWF World Tour Finals but two other events due to take place in the country have been cancelled.
Motorsport
Media

Telecoms operator China Telecom has acquired streaming rights to the remainder of the 2022 Formula 1 season
Table Tennis
Sponsorship & Marketing

The International Table Tennis Federation (ITTF) has announced a sponsorship deal with China Telecom that will see the operator become a presenting partner of the forthcoming World Team Table Tennis Championships…
Rowing
Events

Shanghai and Amsterdam have been awarded hosting rights to the World Rowing Championships
Football
Fan Engagement

Weibo has agreed a deal to become an official social media platform of the Chinese Super League
Cycling
Events

The International Cycling Union (UCI) has announced Haute-Savoie as the location for the second edition of its multi-discipline World Championships while also awarding the hosting rights to 13 other events
Basketball
Marketing

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.
Baseball
Fan Engagement

Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country
Golf
Media

LIV Golf has agreed a content partnership in China with social media platform Weibo. Weibo has got exclusive digital media rights for LIV's inaugural Invitational Series this year
Table Tennis
Events

World Table Tennis has announced it will stage two additional events in China in October following the upcoming Chengdu World Team Table Tennis Championships
Mixed Martial Arts
Media

Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin