China
Denis Green | High hopes for the return of sport to China in 2023
Denis Green, head of communications at Mailman (an Endeavor company) says demand for live sport in China has never been higher and looks forward to events surging back in the second half of 2023.
Electric bike brand Tenways sponsors Borussia Dortmund
Chinese-owned electric bicycle manufacturer Tenways has agreed a sponsorship deal with German Bundesliga football club Borussia Dortmund.
Tenways has become the 'official e-bike partner' of the club
Destination Sport expands into China
UK-based sports travel company Destination Sport has created a new subsidiary in China
Rolex renews with Shanghai Masters in 10-year deal
Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
FansMall to launch Chelsea trading cards in China
English Premier League club Chelsea has signed a multi-year agreement with Chinese sports trading card platform FansMall
LPGA cancels tournament in Hainan for fourth year
The Ladies Professional Golf Association has cancelled its tournament in Hainan, China for the fourth year running, due to the pandemic
Wuhan Yangtze River shuts doors following CSL relegation
Wuhan Yangtze River has become the latest Chinese football club to cease operations, following its relegation from the top-tier Super League (CSL) last season
Shinai lands exclusive Women’s World Cup digital rights in China
Shinai, the company that operates sports streaming platform iQiyi Sports, has acquired exclusive digital media rights in China to the 2023 Fifa Women’s World Cup.
Anta Sports reshapes leadership team
Chinese sportswear company Anta Sports has announced that Ding Shizhong will retire as chief executive, with Lai Shixian and Wu Yonghua to share the role going forward as part of a restructure of its senior…
Lifetime bans possible as Chinese snooker stars hit with match-fixing charges
The World Professional Billiards and Snooker Association (WPBSA) has charged all 10 Chinese players currently suspended from the World Snooker Tour (WST) with match-fixing offences, and life bans potentially a…
Tennis and snooker to boost Shanghai’s sporting calendar in 2023
Shanghai is set to host a range of major international sporting events in 2023 after almost three years of cancellations and postponements due to problems caused by the Covid-19 pandemic in China
Chinese trading card company Daka adds Belgium football team to portfolio
Daka Culture will create and distribute official trading cards in China for the Belgian national football team under a new three-year deal
Chinese GP hopes ended as F1 sticks to 23-race schedule
Formula 1 has today (Tuesday) confirmed that its 2023 season will remain at 23 races, ending hopes of the Chinese Grand Prix returning to the schedule or an alternative event being found
Shanghai returns to Archery World Cup calendar
World Archery has announced that Shanghai will return to take its regular position on the Archery World Cup calendar, with the 2023 season also set to see the Paris round act as a test event for the 2024…
Infront director of global partnerships O’Connor switches to 18K Sports
Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
F1’s Zhou signs Dior deal, extends with HSBC
Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC
League of Legends Pro League signs long-term Migu rights deal
China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
Barcelona adds Chinese trading card maker Daka to portfolio
Spanish La Liga club FC Barcelona has announced a three-year sponsorship deal with Chinese trading card manufacturer Daka