China

Basketball
Sponsorship & Marketing

The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
Athletics
Events

Beijing is seeking to return the World Athletics Championships to China by bidding to host the 2027 edition of the event
Table Tennis
Sponsorship & Marketing

World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced that Chinese state-owned jewellery brand China Gold has renewed its sponsorship for the 2023…
Tennis
Events

Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.
Snooker
Events

The World Snooker Tour (WST) has announced its return to mainland China, a key commercial market for the sport, for the first time since 2019 with the scheduling of a minimum of three tournaments this…
Tennis
Events

The Women’s Tennis Association (WTA) will stage events in China this year, ending a boycott of the country that began in late 2021 due to concerns over the welfare of former player Peng Shuai.
Canoeing
Media

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Tennis
Media

Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament
Multiple Sports
Host Broadcast & Production

AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.
Table Tennis
Events

World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has announced it will return to the Chinese city of Xinxiang next month to host its third WTT Champions…
Diving
Events

World Aquatics, the global governing body for aquatic sports, has announced its calendar for the 2023 Diving World Cup, with the competition format having been reworked to create shorter events
Basketball
Sponsorship & Marketing

NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
Esports
Finance & Law

Savvy Games Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a $265m (€248.1m)
Football
Media

LaLiga Plus, the OTT streaming service set up in China by the organising body of the top two Spanish football leagues, is ceasing broadcasts just over six months into a long-term agreement with the Chinese…
Football
Governance

Chinese Super League (CSL) clubs will have to operate a women’s team as a condition of competing in the upcoming 2023 season, according to requirements issued by the Chinese Football Association (CFA).
Football
Finance & Law

Chen Xuyuan, president of the Chinese Football Association, has been placed under investigation by Chinese authorities, as a probe into corruption within football in the country broadens
Multiple Sports
Governance

The sports ministers of China, Japan and Korea have adopted a joint statement on increasing cooperation between the three countries on sports projects
Football
Sponsorship & Marketing

The Chinese Super League (CSL) has renewed its title sponsorship agreement with insurance company Ping An. The deal will cover the 2023 season and will be worth CNY100m (€13.7m/$14.7