Italian Serie A club Juventus has revealed that a digital campaign timed to coincide with its tour of Asia in July garnered 50 million video views and 790,000 engagements while the club was in the region
Major League Baseball signed an agreement with the Chinese Baseball Association to help with a revamp of the China National Baseball League
Chinese technology conglomerate Tencent Holdings, the owners of social networking application WeChat, reported a 35-per-cent jump in its quarterly profits yesterday, with growth in their gaming business…
The US Open grand slam tennis tournament has moved to boost its online presence in China by launching an official account on short-form video platform Douyin, the country’s version of TikTok.
Chinese media company Netease is building an esports park in Shanghai that will cost $725m (€648m).
Italian club Juventus and their kit sponsor Adidas have launched a limited "Shanghai edition" away jersey with Chinese elements
French football league Ligue 1 has signed Chinese former world sprint swimming champion Ning Zetao as a sporting ambassador
Chinese conglomerate Suning will seek series B funding later this year, and is targeting to list on a stock market in the next two to three years
Tony Qi, formerly the senior vice-president and China territory head at Fox Networks Group Asia, has joined Major League Baseball China as their managing director
In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.
IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas
Borussia Dortmund chief executive officer Hans-Joachim Watzke has said that the German Bundesliga club will be increasing efforts in reaching out to the Chinese and Asian markets over the next few years
The Sanya municipal government announced that Chinese sport development companies Sanya Youth City and Sealing Sports Culture Development will build an esports theme park, with a total planned investment…
Parent company of Infront, Ironman triathlon revises IPO target twice and then sees stock go even lower at the start of trading
Formula One has outlined its belief that its first regional esports competition can boost the positioning of the motor-racing championship in China after revealing further details behind the project today…
In an amended filing with the US Securities and Exchange Commission, Wanda Sports Group has cut the size of their US initial public offering from $500m (€449m) to $308m.
The winter sports industry in China is now worth over $50bn (€45bn), the local organising committee for the 2022 Beijing Winter Olympic Games has told an International Olympic Committee Evaluation Commission.
PP Sports, a division of Suning, launched its three-year broadcasting partnership with the English Premier League at an event in Shanghai last weekend
Shares in esports streaming platform DouYu, which is backed by social media and gaming giant Tencent Holdings, started trading on the Nasdaq market today as part of the biggest IPO by a Chinese company …
The International Olympic Committee (IOC) and local organising committee of the Beijing 2022 winter Olympic Games have appointed Chinese e-commerce company Alibaba as the event’s ticketing systems and s…
The International Ski Federation (FIS) has announced a strategic cooperation with leading Chinese digital sports media platform Sina Sports as it continues its growth push in the Asian country
China's General Administration of Sport and National Development and Reform commission expects total consumer spending in the sports and fitness industry in China to hit CNY1
Major League Baseball announced an esports tournament across Chongqing, Chengdu, Xi'an, Beijing, Hangzhou and Shanghai on their Weibo account
Online payment platform Alipay announced it will provide 1 billion yuan (USD$145m) in funding for a 10-year project to boost China's women's football industry
After being one of the first companies to receive 5G licences for commercial use in China last month, China Mobile announced their first foray into esports competitions in partnership with TJ Sports, Blizzard…