Belgium

The national football associations of Belgium, Germany and the Netherlands have announced that they are launching a joint bid for the 2027 Fifa Women’s World Cup.

The Team Marketing agency has initiated broadcast rights sales processes in three more European countries for the Uefa club competitions during the 2021-24 cycle

Subscription broadcaster Eleven Sports has retained its linear broadcast and digital rights in Belgium to North America’s NBA in a “multi-year” deal announced today (Wednesday). T

Belgian football’s Pro League has signed an agreement with artificial intelligence-based sponsorship analytics platform GumGum Sports.

International subscription broadcaster Eleven Sports has retained its rights to the National Football League in Belgium, Luxembourg and Portugal

The European Broadcasting Union, the umbrella body of mainly public-service broadcasters, has announced that total viewing hours for this year’s Tour de France have risen by 10.5

Sports data and technology company Stats Perform will continue to exclusively collect and manage data from Belgian football’s top-tier Jupiler Pro League and second-tier 1B Pro League through its Opta d…

Mediapro, the international sales agency of the Spanish LaLiga, is to issue an invitation to tender in the coming week covering broadcast rights in seven European countries from 2021-22 to 2025-26, SportBusiness…

Laurent Prud’homme, head of Eurosport France and previously senior vice-president of rights acquisitions and syndication at Eurosport, is leaving his position amid a raft of departures across Europe u…

In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.

The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.

Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026

Sports data and technology company Stats Perform has agreed a deal for live betting streaming rights to the Pro League, the top tier of club football in Belgium

The Belgian Pro League and its international and domestic broadcast partner Eleven Sports have signed a multi-year deal with Israeli company WSC Sports to deliver real-time football highlights for all…

The World Rally Championship has detailed plans for a first-ever race in Belgium, while the Motocross World Championship (MXGP) has announced that three triple-header events in Italy will replace postponed…

The Pro League, the administrator of the top two football divisions in Belgium, has announced a partnership with Netherlands-based digital and social media agency 433

Subscription broadcaster Eleven Sports has negotiated a carriage agreement with telecoms operator Telco for its Belgian football Pro League channels

Dutch-language highlights of the first weekend of action from the new Belgian Pro League season were shown free of charge on the league website and by rights-holding broadcaster Eleven Sports after a sublicensing…

Flemish public-service broadcaster VRT has tied up a highlights content deal for Belgian football’s top-tier Pro League with Eleven Sports but carriage talks between the subscription broadcaster and t…

Online betting operator Bwin has secured betting streaming rights in Belgium to the country’s top-tier Jupiler Pro League as part of a wider sponsorship agreement.

Belgian French-language public-service broadcaster RTBF has agreed a five-season highlights deal for the top-tier Pro League with international subscription broadcaster Eleven Sports

The Pro League, the top division of club football in Belgium, has approved a new expanded format with two more teams to play in the league for the next two seasons in an effort to avoid financial sanctions…

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe

Proximus Media House, an arm of the Belgian telecoms operator, is to be responsible for the production of the new Belgian football channels launched by international broadcaster Eleven Sports as part of…

International broadcaster Eleven Sports has agreed a five-season distribution deal with telco Proximus for its three new dedicated Belgian football channels, which includes coverage of the top-tier Pro…

Financial group KBC has acquired exclusive rights to ‘near live’ mobile clips from the top-tier Belgian Pro League as well as non-exclusive online highlights rights.

International broadcaster Eleven Sports has announced the prices it will charge customers for accessing its coverage of Belgian football, including the top-tier Pro League. Viewers can pay €10.9

Eleven Sports, the international pay-television broadcaster, has signed its first distribution deal for the new subscription channels that will offer live coverage of Belgian football next season, striking…

Eleven Sports, the international pay-television broadcaster, and Mediapro, the broadcast production and rights agency, are to work on a “series of strategic international projects”, beginning with the…

Belgian Pro League club Anderlecht has signed a new front-of-shirt deal with Belfius Insurance that will give branding rights to two Belfius-owned brands

Subscription broadcaster Eleven Sports has finally signed off on its five-year domestic media-rights agreement with Belgian football’s Pro League.

BMW Group Belux has extended its sponsorship of the Belgian FA for the next four years, from 2020-21 to 2023-24

Belgian Pro League club Standard Liège has welcomed back the Maes beer brand – a former main shirt partner – to its sponsorship roster.

Belgian telecoms operators Proximus and Telenet are looking at the initiation of arbitration proceedings against the Pro League, the country’s professional football league, over the repayment of a slice o…

Formula 1 has granted one-year contract extensions to organisers of the Hungarian, Italian and Belgian Grands Prix as a means of compensating them for the staging of races behind closed doors this year