Belgium

Flemish public-service broadcaster VRT has tied up a highlights content deal for Belgian football’s top-tier Pro League with Eleven Sports but carriage talks between the subscription broadcaster and t…

Online betting operator Bwin has secured betting streaming rights in Belgium to the country’s top-tier Jupiler Pro League as part of a wider sponsorship agreement.

Belgian French-language public-service broadcaster RTBF has agreed a five-season highlights deal for the top-tier Pro League with international subscription broadcaster Eleven Sports

The Pro League, the top division of club football in Belgium, has approved a new expanded format with two more teams to play in the league for the next two seasons in an effort to avoid financial sanctions…

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe

Proximus Media House, an arm of the Belgian telecoms operator, is to be responsible for the production of the new Belgian football channels launched by international broadcaster Eleven Sports as part of…

International broadcaster Eleven Sports has agreed a five-season distribution deal with telco Proximus for its three new dedicated Belgian football channels, which includes coverage of the top-tier Pro…

Financial group KBC has acquired exclusive rights to ‘near live’ mobile clips from the top-tier Belgian Pro League as well as non-exclusive online highlights rights.

International broadcaster Eleven Sports has announced the prices it will charge customers for accessing its coverage of Belgian football, including the top-tier Pro League. Viewers can pay €10.9

In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.

The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.

Eleven Sports, the international pay-television broadcaster, has signed its first distribution deal for the new subscription channels that will offer live coverage of Belgian football next season, striking…

Eleven Sports, the international pay-television broadcaster, and Mediapro, the broadcast production and rights agency, are to work on a “series of strategic international projects”, beginning with the…

Belgian Pro League club Anderlecht has signed a new front-of-shirt deal with Belfius Insurance that will give branding rights to two Belfius-owned brands

Subscription broadcaster Eleven Sports has finally signed off on its five-year domestic media-rights agreement with Belgian football’s Pro League.

BMW Group Belux has extended its sponsorship of the Belgian FA for the next four years, from 2020-21 to 2023-24

Belgian Pro League club Standard Liège has welcomed back the Maes beer brand – a former main shirt partner – to its sponsorship roster.

Belgian telecoms operators Proximus and Telenet are looking at the initiation of arbitration proceedings against the Pro League, the country’s professional football league, over the repayment of a slice o…

Formula 1 has granted one-year contract extensions to organisers of the Hungarian, Italian and Belgian Grands Prix as a means of compensating them for the staging of races behind closed doors this year

Silverstone has reached an agreement to stage two Formula 1 races behind closed doors this summer, while the regional government of Wallonia has ruled that this year’s edition of the Belgian Grand Prix c…

City Football Group, the ownership group of Premier League champions Manchester City, has announced the acquisition of Belgian football club Lommel SK

Financial services company BNP Paribas Fortis is to end its shirt sponsorship deal with Belgian club Anderlecht a year early, it has been reported

Proximus has joined fellow Belgian telecoms operator Telenet in calling for a repayment of a tranche of its broadcast rights fee if the country’s Pro League season is not completed.

Eleven Sports will screen the ABB Formula E Race at Home Challenge in support of Unicef live to motorsports fans from this Saturday

Telenet, the Belgian telecoms operator, has asked for a refund on its advance broadcast rights payment for the country’s Pro League or the provision of broadcast rights next season to the value of the o…

The impact of the Covid-19 pandemic is being felt across road cycling with Deceuninck, one of the co-title sponsors of men's International Cycling Union (UCI) World Tour team Deceuninck-QuickStep, indicating…

International sports broadcaster Eleven Sports has secured rights to the Deutsche Tourenwagen Masters (DTM) touring cars series in Poland and Belgium

International sports broadcaster Eleven Sports has moved to counter the lack of NBA action on its Belgian schedules by agreeing a carriage deal for the North American basketball league’s OTT service, N…

The Belgian Pro League and Belgian pay-television and telecommunications company Proximus are organising a Fifa 20 esports competition to make up for the lack of live league matches during the Covid-19…

Michel Lecomte, head of sport at RTBF, has said that the Belgian public broadcaster will have to renegotiate contracts it holds to major football competitions due to the impact caused by the Covid-19 virus…

Paris-Roubaix, Liège-Bastogne-Liège and the Tour of Flanders have become the latest of the five ‘Monuments’ of road cycling to be postponed. T

Subscription broadcaster Eleven Sports has been able to complete its exclusive swoop for broadcast rights to Belgian football’s Pro League after top-tier club Antwerp signed up to the proposed five-year a…

Belgian football’s Pro League and subscription broadcaster Eleven Sports are discussing a 23-club media-rights agreement from 2020-21 onwards in the event that top-tier club Antwerp elects to remain e…

Top-tier Belgian football club KAA Gent has signed up to the collective broadcast rights agreement with subscription broadcaster Eleven Sports from 2020-21 onwards after talks with the country’s Pro L…

The general assembly of Belgium’s Pro League today decided to award domestic media rights to subscription broadcaster Eleven Sports from 2020-21 onwards, but resistance from two members has prevented t…