Australia

Rugby Union
Sponsorship & Marketing

The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.
Golf
Media

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.
Mixed Martial Arts
Events

UFC will make its Saudi Arabia debut in June, three months later than envisaged after local organisers pushed back on the promotion's original plans to launch with a weak card.
Football
Host Broadcast & Production

The organiser of the A-Leagues has avoided a television blackout by striking an eleventh hour production deal with NEP after incumbent Global Advance entered administration.
Rugby League
Sponsorship & Marketing

Two Australian National Rugby League teams, the Canterbury-Bankstown Bulldogs and the South Sydney Rabbitohs, have agreed to extend a block on betting sponsorship for a further three years.
Multi-sport
Events

The venue infrastructure plan for the Brisbane 2032 Olympic and Paralympic Games is set for a significant overhaul after the Queensland Government elected to scrap a planned major redevelopment of the Gabba and reject a review committee’s recommendation to build a new “world class stadium”.
Multiple Sports
Media

Singaporean telco Singtel is considering disposing of a significant stake in its Australian business Optus to a Canadian private equity firm, but plans for a full sale have been vehemently denied by the firm.
Rugby League
Sponsorship & Marketing

National Rugby League (NRL) team The Dolphins has become the first sports team in Australia to have a medicinal cannabis sponsor in Alternaleaf.
Football
Events

Australia is the favourite to host the 2026 AFC Women’s Asian Cup following the withdrawal of Uzbekistan and Saudi Arabia from the bidding race.
Rugby League
Finance & Law

Australasia's National Rugby League will find itself in its strongest-ever financial position when it comes to negotiate its next domestic media-rights deal, after reporting record revenues topping A$700m (€424m/$458m).
Horse Racing
Media

The Melbourne Cup, Australia’s showpiece horse racing event, has a new free-to-air home after commercial broadcaster Nine Entertainment signed off a six-year contract with Victoria Racing Club (VRC) a…
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Mixed Martial Arts
Sponsorship & Marketing

Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Multiple Sports
Media

Australian pay-television broadcaster Foxtel has recorded a 14-per-cent drop in earnings, citing increased media rights fees for sports properties as a key driver of the loss
Football
Governance

The Australian Professional Leagues (APL), the governing body of the A-League Men and Women competitions, is set to cut as much as 50 per cent of its workforce, with its KeepUp media arm among the casualties,…
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Tennis
Sponsorship & Marketing

Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao
Rugby Union
Sponsorship & Marketing

Australian Super Rugby Pacific team Queensland Reds has named global insurance broker BMS Group as its new front-of-jersey sponsor in a four-year agreement, from 2024 to 2027