Asia
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Hankook continues deal as MLB official tire in US, South Korea
Global tire company Hankook Tire has announced that it has continued its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
DAZN extends J.League deal for another five years to 2033
DAZN and Japan's J.League have agreed another extension to their domestic media rights deal, ensuring their agreement will run for an extra five years until the end of the 2033 season
Indonesia stripped of Fifa Under-20 World Cup hosting rights
Fifa has stripped the Football Association of Indonesia (PSSI) of its hosting rights to the 2023 Under-20 World Cup three days after the group draw was postponed amid local opposition to Israel’s participation i…
IPL unveils Herbalife as new central sponsor
The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season
RCB announces Qatar Airways as main sponsor
Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season
Shinai lands French Open digital rights in China
Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament
Viacom18 bags MotoGP rights ahead of season opener
Media group Viacom18 has secured exclusive rights in India to the MotoGP motorcycling series.
The deal comes prior to this year's opening race in Portugal on Sunday
LFP takes Trophée des Champions to Bangkok
France’s Professional Football League (LFP) has announced that its Trophée des Champions event will head to Bangkok this year after two consecutive editions in Tel Aviv.
World RX heads to Hong Kong for first Asia-Pacific event
The World Rallycross Championship (World RX) will race in the Asia-Pacific region for the first time after announcing plans for Hong Kong to stage its 2023 season finale in November
Mola extends Boxxer rights in Italy and Southeast Asian markets
Streaming service Mola has extended its exclusive media rights deal with UK boxing promoter Boxxer in its home market of Indonesia, along with Malaysia, Singapore and Italy
Mumbai Indians build portfolio with move for MLC’s New York franchise
Indian Premier League (IPL) franchise Mumbai Indians has furthered its global presence by agreeing a deal to acquire the New York team set to compete in the new Major League Cricket (MLC) T20 competition
SEA Games media rights ‘bought’ in four participating countries
Media rights deals for the Cambodia 2023 Southeast Asian Games have been agreed in five participating countries, the secretary-general of the organising committee has announced
ITTF targets Singapore as first hub for revised ‘Home of Table Tennis’ project
The International Table Tennis Federation (ITTF) has entered into a Memorandum of Understanding (MoU) for Singapore to become the first destination for its restarted 'Home of Table Tennis' (HoTT) concept
Rajasthan Royals secures front-of-shirt deal, KKR signs MyFab11
Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio
Clippers sign deal with Taiwanese airline Starlux
The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
Baidu eyes growth in Chinese long-tail sports market with Pixellot deal
AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.
Seoul won’t include Pyongyang in Olympics bid plan, Latvia holds talks on 2030 Games
Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…