Asia

Kenichiro Yoshida, chief executive of Sony Corporation, expects the long-awaited merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises to close by September this year.

Nick Khan, chief executive of WWE, has revealed that the wrestling organisation will be staging an event in India in September, and suggested that its flagship SmackDown programme could move from its current…

The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)

Global sports streaming service and media company DAZN has made its first major investment in India by striking a Memorandum of Understanding (MoU) with the Government of Telangana, amid recent efforts…

Data, technology and broadcast services group Genius Sports has expanded its association with the Indonesian Basketball League (IBL) by offering integrity services to tackle the threat of match-fixing…

Mumbai has been awarded the first franchise that will compete in Baseball United, a new United States-based professional baseball league targeting the Middle East and Indian subcontinent

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China

The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi

Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.

The Professional Triathletes Organisation will enjoy additional broadcast exposure in Singapore for the country’s new PTO Tour event through a deal with state-owned media group Mediacorp.

Major League Baseball is reportedly planning on staging regular-season games in South Korea for the first time in 2024, with Paris also being lined up to host fixtures the following year

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has extended its sponsorship deal with Japanese sportswear…

The Beijing 2022 Organising Committee for the Olympic and Paralympic Games (BOCOG) recorded a CNY350m (€46m/$50.5m) surplus from its staging of last year’s events, it has been announced.

Sports data and betting services company Genius Sports has agreed a four-year official betting data, streaming and integrity deal with the Chinese Taipei Football Association (CTFA), the data rights-holder…

Premier League club Liverpool FC has announced a new official retail partnership with All Star Partners (ASP), a sports and e-commerce retail company in China

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…

The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…

South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028