Asia
Sony chief Yoshida expects Zee merger to close by September
Kenichiro Yoshida, chief executive of Sony Corporation, expects the long-awaited merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises to close by September this year.
WWE set for event in India, open to moving SmackDown from Friday nights
Nick Khan, chief executive of WWE, has revealed that the wrestling organisation will be staging an event in India in September, and suggested that its flagship SmackDown programme could move from its current…
Sportfive reaffirms Asian football intentions with AFF renewal to 2032
The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)
DAZN set to develop Hyderabad tech hub
Global sports streaming service and media company DAZN has made its first major investment in India by striking a Memorandum of Understanding (MoU) with the Government of Telangana, amid recent efforts…
Genius adds integrity remit to data deal with Indonesian Basketball League
Data, technology and broadcast services group Genius Sports has expanded its association with the Indonesian Basketball League (IBL) by offering integrity services to tackle the threat of match-fixing…
Mumbai secures first Baseball United franchise
Mumbai has been awarded the first franchise that will compete in Baseball United, a new United States-based professional baseball league targeting the Middle East and Indian subcontinent
Agricultural Bank of China extends backing of World Table Tennis events
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
AFA agrees regional deal with Xiaomi India
The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
O’Brien to head up Sportfive’s Asia business in merger
Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Mediacorp gives free-to-air spotlight to PTO Tour’s Singapore debut
The Professional Triathletes Organisation will enjoy additional broadcast exposure in Singapore for the country’s new PTO Tour event through a deal with state-owned media group Mediacorp.
MLB ‘to begin 2024 season in Seoul’, Paris ‘targeted for 2025’
Major League Baseball is reportedly planning on staging regular-season games in South Korea for the first time in 2024, with Paris also being lined up to host fixtures the following year
Volleyball World extends Mizuno sponsorship, agrees Thai broadcast deal
Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has extended its sponsorship deal with Japanese sportswear…
Beijing 2022 reports CNY350m surplus from Winter Olympics
The Beijing 2022 Organising Committee for the Olympic and Paralympic Games (BOCOG) recorded a CNY350m (€46m/$50.5m) surplus from its staging of last year’s events, it has been announced.
Chinese Taipei FA looks to modernise domestic leagues with Genius deal
Sports data and betting services company Genius Sports has agreed a four-year official betting data, streaming and integrity deal with the Chinese Taipei Football Association (CTFA), the data rights-holder…
Liverpool signs e-commerce deal with All Star Partners in China
Premier League club Liverpool FC has announced a new official retail partnership with All Star Partners (ASP), a sports and e-commerce retail company in China
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
PFL, China Sports Media ink broadcast deal
The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
Coupang nets exclusive AFC rights in Korea
South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028