Asia

Features

South Korea would appear to be the perfect destination for sports industry growth, with the Winter Olympics on the horizon. But what are the challenges? SportBusiness International investigates.

The Asian Champions League has been transformed in recent years, but there is still a long way to go if the tournament is to fulfil its potential for Asian football’s stakeholders. John Duerden reports.

The third edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analysing sports sponsorship in India in 2015. The report suggests that overall sports sponsorship in India grew by 12.3% in 2015 to Rs. 51,854 million.

The 2014 Sporting Nation in the Making report from agency ESP properties and publisher SportzPowerGrowth analyses the growth and potential of sports sponsorship in India in 2013.

The second edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analyses trends and developments in the Indian Sports Industry in 2014. The report finds that multiple new sporting leagues including football's Indian Super League (ISL) and the Pro Kabaddi League (PKL) are behind growth in the industry.

Mark Dreyer looks at how Chinese companies are adapting their approach to the global sports sponsorship sector.

Is the saga surrounding the development of the main stadium for the Tokyo 2020 Olympic Games finally at an end? SportBusiness International reports.

World Rugby chairman Bernard Lapasset writes exclusively for SportBusiness International about the future of rugby union as he prepares to step down from the helm of the governing body.

The Malaysia FA Cup (Piala FA Malaysia) is a national knock–out football competition organised by the Football Malaysia Limited Liability Partnership with supervisional help from the Football Association of Malaysia.

Chinese investment in sport has accelerated over the past year. Sportbusiness International looks at the reasons behind this growing trend.

Rob Ridley looks at how a brand new event for ladies golf, The Queens, could attract a whole new demographic of fans from its key Asian market

After the damage of superstorm Yolanda last year, the Philippines is hoping to use basketball as a vehicle to get the country back up on its feet.

China’s unique platforms – an introduction to the Chinese social media landscape...

Mailman Sport, SportBusiness International's partner on this report, outlines the social media landscape in China, with a summary of the top platforms and user behaviour patterns.

Understanding the local social media environment is no longer a luxury for companies operating in China – it is an imperative. By some measures, usage of Chinese social media is the most intense in the world. There are vital differences in the use of social media in China relative to the West which are vital to understand for any organisation or brand looking to penetrate the market.

Social networking has evolved differently in the middle kingdom than in Western societies. Forget the classic Western sites such as Facebook, Twitter or YouTube. These established networks have not been able to successfully expand in China due to strict state censorship. Being protected by this powerful barrier and without the influence of Western firms, localised networks have developed for the Chinese market.

The dominant social networking sites are Sina Weibo and WeChat. We look in detail at these and provide an inventory of other popular sites below. It is wise to remember that this guidance could soon change in such a dynamic market, with top dogs fading and young pups emerging seemingly overnight.

China tends to lag a year to 18 months behind Western social media trends. There are, for example, several competing Instagram-style networks, none of which has gained dominance. One to watch is Nice, a photo- sharing platform with Instagram-like features, which at the moment is untested by Western sports brands.


China’s social media platforms and online behaviours vary in important ways from what may be considered their international equivalents. Differences that need understanding include language, culture, user behaviours, and SEO techniques. Companies entering the market must adapt their strategies to be successful.