Americas

Golf
Sponsorship & Marketing

The Ladies Professional Golf Association (LPGA) has overhauled its sponsorship sales model by aligning with Fenway Sports Group (FSG) under a “commercial alliance” announced today (Tuesday).
Football
Data

Sportradar, the sports data and betting services company, has further strengthened its grip on football properties in the Americas, after today (Tuesday) being announced as the official betting partner…
Ice Hockey
Media

The National Hockey League's Vegas Golden Knights has agreed a multi-year deal with streaming distributer ViewLift for a streaming service for the team's local broadcasts
American Football
Licensing & Merchandising

The National Football League Players' Association (NFLPA) has terminated its trading card contract with Panini and brought forward its exclusive agreement with Fanatics, further straining the relationship…
Football
Media

International rights to South American World Cup qualifiers are once again being sold around the world on a piecemeal basis, as Brazilian broadcaster Globo has agreed a one-off deal with Mediapro to show Brazil's away World Cup qualifier against Peru on September 13.
Multiple Sports
Media

Telecommunications company Verizon has emerged as a potential strategic partner for Disney as it looks to launch an all-in-one streaming service and leave cable television
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) is continuing to reap the commercial benefits of being men's World Champions, signing another regional sponsorship deal covering parts of Asia, this time with…
Football
Governance

Women’s soccer is surfing a wave of fresh popularity during the 2023 Fifa Women’s World Cup, but the US’s early exit from the tournament marks the start of a complex rebuild for America's top-tier domestic game as it prepares to run two concurrent division-one leagues from 2024.
Multiple Sports
Sports Betting

Fanatics Betting and Gaming, the online and sports betting vertical of retailer and collectibles company Fanatics, has launched its sportsbook app in four states after six months of beta testing
American Football
Sponsorship & Marketing

Verizon is the first major sponsor of the National Football League's Washington Commanders since the ownership takeover by Josh Harris was finalised last month
Football
Media

Germany’s Bundesliga will be shown in Brazil this season by seven different broadcasters and digital platforms, including linear coverage on SporTV, the Globo-owned pay-television network.A
Football
Media

Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
Football
Sponsorship & Marketing

Major League Soccer and energy drink Celsius have signed a sponsorship deal through 2026, marking the first nationwide sports partnership for the brand
Tennis
Technology

The United States Tennis Association has announced digital fan features appearing on USOpen
Motorsport
Marketing

Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Tennis
Sponsorship & Marketing

US jewellery maker Tiffany & Co. and hospital and medical services provider Mount Sinai have both announced multi-year renewals of their sponsorships of the US Open tennis Grand Slam. Tiffany & Co
Football
Media

OneFootball will continue to show the Bundesliga in Brazil and leading domestic football content from German pay-TV broadcaster Sky Deutschland after renewing two of its flagship streaming agreements
Gymnastics
Sponsorship & Marketing

USA Gymnastics has announced media and technology company Comcast as a sponsor of the governing body, with the Xfinity brand becoming the US Gymnastics Championships title sponsor through 2024