Americas

Football
Host Broadcast & Production

Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.
Motorsport
Media

The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Baseball
Sponsorship & Marketing

The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Multiple Sports
Fan Engagement

Taking place from August 16-18, Fanatics Fest NYC will seek to “celebrate and elevate modern sports fandom in all its forms”
Basketball
Media

CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
Football
Sponsorship & Marketing

The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.
College Sports
Sponsorship & Marketing

Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Football
Sponsorship & Marketing

The Mexican Football Federation (FMF) has announced a sponsorship deal with Chilean wine Casillero del Diablo for Mexico's annual US 'MexTour' in a deal that encompasses the men's and women's national…
Curling
Finance & Law

The Curling Group has agreed a deal to assume ownership and operations of Canadian-focused events organisation the Grand Slam of Curling.
Basketball
Sponsorship & Marketing

The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Football
Finance & Law

Fifa says it will consider changes to its policy that currently blocks domestic football league matches from being played in other countries, paving the way for high-profile competitive league games to…
Football
Media

LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Wrestling
Events

WWE has announced that WrestleMania XL has become the most-successful and highest-grossing event in company history.
Football
Media

GolTV's troubles in Ecuador continue to mount as five LigaPro clubs revealed they have not been paid by the pay-television broadcaster for the last six months.
Football
Media

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.
Basketball
Media

The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
American Football
Fan Engagement

Kansas City Chiefs is leading the National Football League's attempts to branch out to international markets after enjoying a huge rise in social media engagement following back-to-back Super Bowl wins.
Basketball
Media

The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…