Fan Tracker

Global fan data on the popularity of sports and sports media consumption

WHAT IS FAN TRACKER?

Fan Tracker is an interactive data tool that gives you insight into the interests, media consumption and game day preferences of global sports fans.

Comprising an independent SportBusiness-commissioned survey of more than 10,000 sports fans, it helps everyone from brands to rights holders get a detailed overview of the popularity and ways in which fans interact with sports.

Need to know how popular cricket is with Australian sports fans? The most popular social media platforms used by fans in the US? Or demographic data on the game day habits of sports fans in France? Fan Tracker will give you this and more.

Request a Fan Tracker Demo

 

HOW IT WORKS

  • Pick one of 10 key global sports markets.
  • You can also chose to look at the three biggest sports properties—Fifa World Cup, Olympic Games and Uefa Champions League.
  • Select a fan interest category from sport, media or game day.
  • Drill down into 100s of sports  properties, media platforms and game day segments.
  • See more information on sentiment and the reasons behind fan preferences.
Request a Fan Tracker Demo

COVERING 10 KEY GLOBAL MARKETS

WHO IS FAN TRACKER FOR?

  • Brands and sponsors can get a thorough understanding of sports fans’ motivations.
  • Agencies can gain data to assist with brand building and activation planning.
  • Rights-holders can get in-depth understanding of the popularity of sports and competitions and how they compare globally.
  • Broadcasters can see comprehensive overview of sports fan media consumption trends.
Request a Fan Tracker Demo

THREE ESSENTIAL CATEGORIES

Sports & Competition Interest

Exclusive data showing which sports and leading competitions are most popular in major sports markets.

Media Consumption

Insight into how sports fans consume sport content including pay-TV, social media and OTT streaming services.

Game Day

Key, hard-to-find information on the factors that drive fan attendance of live sports events.

HOW DO I SIGN UP?

GET ACCESS TO THE LEADING FAN DATA TOOL

There are just three simple steps:

  1. Click the button below and complete the form
  2. A member of our team will be in touch to explain usage and pricing for the Fan Tracker tool
  3. Once purchased, you will be given access to the tool online

REQUEST A DEMO