World Twenty20

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Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.

The Australian state of New South Wales has today (Monday) unveiled a plan to secure 10 major sporting events over the next decade in the belief the effort can drive at least Aus$1bn (€635.8m/$746.8