World Test Championship
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
Oval and Lord’s to host next two World Test Championship finals
The International Cricket Council has announced that the final of next year’s World Test Championship will be held at The Oval, with Lord’s to stage the match in 2025.
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
ICC forges Shyam Steel deal for WTC final, streaming on ICC.tv in selected markets
Indian steel products manufacturer Shyam Steel has agreed a deal to become an official partner of cricket’s forthcoming inaugural World Test Championship final.
ESPN+, Hotstar to stream WTC final in US, Foxtel lands Australian rights
Streaming services ESPN+ and Hotstar have acquired rights in the US to cricket’s inaugural World Test Championship (WTC) final between India and New Zealand, while a deal has also been struck in Australia f…
Sky NZ acquires World Test Championship final rights
Pay-television broadcaster Sky New Zealand has acquired the media rights to the inaugural World Test Championship final between India and New Zealand
ICC launches three-pronged data, betting streaming rights ITT
The International Cricket Council has invited bids for its data and betting streaming rights, along with data collection services, from 2021 to 2023, as it seeks to benefit from increasing competition…
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC initiates negotiations with broadcasters for WTC final rights
The International Cricket Council has gone to market with international broadcast rights to the inaugural World Test Championship (WTC) final between India and New Zealand, SportBusiness understands
BCCI announces Ageas Bowl will host maiden World Test Championship final
The Board of Control for Cricket in India (BCCI) has announced that the Ageas Bowl, home of English county club Hampshire, will host the inaugural World Test Championship (WTC) final later this year
Sri Lanka Cricket secures JAT Holdings as sponsor, finalises Dialog Axiata deal
Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata
ICC’s Barclay questions future of Test Championship
The World Test Championship could be discontinued with new International Cricket Council chairman Greg Barclay not convinced the current model is fit for purpose
BCCI faces Australia tour without kit supplier as tender draws blank
The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place
“The ICC revenue share model is unsustainable” | Johnny Grave, Cricket West Indies
In the wake of the West Indies’ recent tour of England, Cricket West Indies chief executive officer Johnny Grave speaks about CWI’s opposition to the ICC's current revenue sharing model for international cricket tours.
Sri Lanka Cricket extends with main sponsor Dialog Axiata in reduced-value contract
Sri Lanka Cricket (SLC) has extended its association with main sponsor, telecommunications brand Dialog Axiata
PCB ends search for new main sponsor with Pepsi renewal
The Pakistan Cricket Board (PCB) has extended its contract with main sponsor, multinational soft drink brand Pepsi
Cricket West Indies signs up Castore in kit supply deal
Cricket West Indies has added starts-up sportswear brand Castore as its new kit supplier.
The deal was brokered by sport marketing agency Pitch International and has a duration of three years