Winter Olympics
Alibaba launches ‘virtual influencer’ to promote Beijing 2022 merchandise
Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Barcelona-Pyrenees 2030 Winter Olympics ‘could generate €1bn’ for Catalonia
A Catalan government official has claimed that staging the 2030 Winter Olympic and Paralympic Games in Barcelona and the Pyrenees could generate more than €1bn ($1.14bn) for the region.
IOC launches NFT-based game for Beijing 2022
An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
India joins Beijing 2022 diplomatic boycott
India has announced a last-minute diplomatic boycott of the Beijing 2022 Winter Olympic Games after a soldier involved in border clashes between India and China in June 2020 appeared as an Olympic torchbearer
IMG’s Sport 24 finalises Olympics in-flight, in-ship deal ahead of Beijing 2022
Sport 24, the in-flight and in-ship service operated by the IMG agency, has renewed its rights deal with the International Olympic Committee to cover the Beijing 2022 Winter Olympics and Paris 2024 Olympics
Beijing 2022 to allow 150,000 spectators, Putin dismisses “selfish” diplomatic boycott
About 150,000 spectators will be invited to attend Winter Olympics events at venues in Beijing and Zhangjiakou, the International Olympic Committee has announced
Canada to explore First Nations-led bid for 2030 Winter Olympics
The Canadian Olympic Committee and Canadian Paralympic Committee have signed an agreement with Canada’s Four First Nations, along with the municipalities of Vancouver and Whistler, to officially explore t…
IOC hopes for 30 per cent Beijing 2022 capacity
The International Olympic Committee hopes the Chinese government will allow stadiums to operate at 30 per cent of capacity for the Beijing 2022 Winter Olympics, which start this week
Weibo issues Beijing 2022 copyright warning
Chinese social media platform Weibo has warned its users not to post content from the upcoming Beijing 2022 Winter Olympics that belongs to broadcast rights-holders
Referendum to be held on Barcelona-Pyrenees Winter Olympics bid
The Generalitat de Catalunya is to hold a binding referendum to decide whether it should proceed with a bid to host the 2030 Winter Olympic and Paralympic Games
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Discovery outlines Beijing 2022 output, OTT customer retention plans and ‘robust’ audio
Discovery has today (Monday) laid out its production and editorial plans for next month’s Beijing 2022 Winter Olympics as it seeks to convert more OTT users to long-term subscribers on the back of the t…
ESPN to cover Beijing Olympics remotely
Disney-owned outlet becomes the latest to not send staffers to China
IOC: No forced labour used by Beijing 2022 suppliers
The International Olympic Committee has insisted that no forced labour was used in the manufacture of its own branded products for the Beijing 2022 Winter Olympics after US authorities raised concerns…
Beijing 2022 scraps ticket sales to general public
Tickets for the Beijing 2022 Winter Olympics will not be made available to the general public due to concerns about the Covid-19 pandemic, organisers have announced
China says it has hit 300m winter sports participation target
China has realised its goal of engaging 300m people in winter sports ahead of the Beijing 2022 Winter Olympics, according to a report from its National Bureau of Statistics