Wimbledon
HSBC joins gallery of brands in Raducanu’s personal portfolio
Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal
LTA again cites Covid impact after posting £2.6m loss
The Lawn Tennis Association, the national governing body for tennis in Great Britain, has again cited the impact of the Covid-19 pandemic after posting an operating loss for the second consecutive year
ATP and WTA strip ranking points from Wimbledon
The All England Lawn Tennis and Croquet Club (AELTC) has said it is considering its options after the Association of Tennis Professionals and Women’s Tennis Association moved to withdraw ranking points f…
AELTC reports £33.3m net profit after partial return of fans in 2021
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has reported a net profit of £33.3m ($41.
ATP and WTA hit out at Wimbledon’s ban on Russian, Belarusian players
The Association of Tennis Professionals and Women’s Tennis Association have condemned the All England Club’s (AELTC’s) decision to ban Russian and Belarusian players from this year’s Wimbledon Champio…
Vodafone makes Wimbledon centrepiece of return to sponsorship mainstream
Deal with AELTC primarily cash-based with limited value in kind
Fuse agency provided advice on strategy and sponsorship valuations
IMG agency also involved in discussions
Raducanu signs with Vodafone as grassroots tennis ambassador
British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships.
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Vodafone added to Wimbledon official supplier roster
Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
ATP, WTA tours partner for ‘Drive to Survive’-style Netflix docuseries
The Association of Tennis Professionals, Women's Tennis Association and all four tennis grand slams are collaborating to create an immersive Netflix docuseries in partnership with Formula 1: Drive to …
Eclat’s US Open deal confirmed amid Apac tennis rights battle
Eclat Media Group has added to the growing sports portfolio for its new pan-regional SPOTV platform in Asia-Pacific with a five-year deal for US Open grand slam tennis rights, from 2022 to 2026, covering…
Eclat officially launches SPOTV in Southeast Asia, adds Wimbledon and US Open rights
South Korean firm Eclat Media Group has announced the launch of its SPOTV pay-television and digital platform in Southeast Asia, and the addition of Wimbledon and US Open tennis to its rights portfolio
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
Record viewing figures on Sky for first Wimbledon final featuring Italian
Sunday’s men’s Wimbledon final between Italy’s Matteo Berrettini and Serbia’s Novak Djokovic attracted a television audience in Italy of over 4 million viewers.
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AELTC extends BBC’s Wimbledon deal to 2027 and ESPN’s to 2035
The All England Lawn Tennis and Croquet Club (AELTC), organiser and commercial rights-holder of the Wimbledon grand slam, has extended its agreement for media rights to the tournament with UK public-service…
Wimbledon launches ‘everyday’ clothing range
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Discovery sublicenses free-to-air Wimbledon rights from Sky NZ
Media company Discovery has sublicensed free-to-air rights to the Wimbledon tennis tournament from pay-television broadcaster Sky New Zealand
Proof of vaccination or negative test required at 2021 Wimbledon Championships
Ticket holders to the 2021 Wimbledon Championships will be required to display proof of having received a Covid-19 vaccination or a negative lateral flow test to enter this year’s tournament as it prepares t…
Five more years for Jaguar at the Wimbledon Championships
Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships