UFC
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
UFC agrees wide-ranging rights deal with Migu in China
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
Panini to replace Topps as UFC’s exclusive trading card licensee
Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.
Eleven retains grip on UFC rights in Belgium
Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement.
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RMC Sport renews UFC commitment following lifting of broadcast ban
RMC Sport, the French subscription broadcaster owned by telco Altice, has signed a new rights deal for mixed martial arts’ Ultimate Fighting Championship in the wake of the lifting of the MMA broadcast b…
Abu Dhabi Media takes UFC Arabia to StarzPlay SVOD subscribers
Pay-television broadcaster Abu Dhabi Media has agreed a carriage deal with subscription video-on-demand service StarzPlay to further widen coverage of the Ultimate Fighting Championship in the Middle East…
Adidas share price rises amid reports it is ‘lining up’ Reebok sale
German sportswear company Adidas is considering selling its Reebok brand, it has been reported
UFC, Snapchat agree ‘multi-year’ extension of global content deal
Mixed martial arts promotion UFC has agreed a “multi-year” extension of its global content agreement with social-media platform Snapchat.
O2 Industries sponsors UFC to promote face masks and respirators
Mixed martial arts organisation UFC has signed a multi-year global sponsorship with O2 Industries, which will provide UFC athletes with respiratory protection products for every UFC event
Nent adds UFC rights to Icelandic offering
Nordic Entertainment (Nent) Group has acquired rights to the Ultimate Fighting Championship, the Endeavor-owned mixed martial arts promotion, in Iceland
UFC launches Fight Pass in Japan
Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan.
The service offers an interface and event commentary in Japanese, and localised content
Venum grabs UFC exclusive outfitter role as Reebok bows out
The Ultimate Fighting Championship mixed martial arts organisation has named combat sports brand Venum as its new exclusive global outfitting and apparel partner, starting in April 2021
Parimatch extends UFC betting deal in Europe and CIS region
International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021
UFC names Shenzhen as new host city
The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31
UFC returns to Abu Dhabi with long-term deal
The Ultimate Fighting Championship (UFC) will return to Abu Dhabi for the first time since 2014 after a five-year hosting rights deal was announced today (Monday)
UFC projects record 3m pay-per-view buys for McGregor’s return
Conor McGregor's return to UFC this weekend is projected to spur a major revival of the company's fortunes.
UFC to stage first event in Beijing
Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has announced that it will hold its first event in Beijing later this year