Uefa European Championship

Football
Sponsorship & Marketing

Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020
Football
Media

Italy’s 3-0 win over Switzerland last night in the Uefa European Championship netted an average audience of 13.3 million viewers on Rai, the Italian public-service broadcaster.
Football
Media

Tuesday evening’s heavyweight Uefa European Championship clash between Germany and World Cup holders France attracted bumper audiences on free-to-air broadcasters in both countries.
Football
Events

Uefa has awarded the Spanish city of Bilbao the 2024 Europa League final, the 2025 Women’s Champions League final and €1.3m ($1.58m
Football
Media

Thai businessman Komol Jungrungreangkit stepped in to acquire the media rights in Thailand for the Uefa Euro 2020 football tournament in a last-minute deal on Friday
Football
Sponsorship & Marketing

On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
Football
Sponsorship & Marketing

Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football
Football
Sponsorship & Marketing

TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Football
Sponsorship & Marketing

Just Eat Takeaway.com argues Uefa's multi-market host format for Euro 2020 has increased the complexity of its sponsorship of the tournament and highlighted the value of the single-country host model. Matthew Glendinning reports.
Football
Technology

NRK Sport, the sports division of Norwegian public broadcaster NRK, has agreed a deal with artificial intelligence company WSC Sports to deliver automated real-time highlights of its coverage of the forthcoming…
Esports
Fan Engagement

Uefa has agreed a deal with Epic Games to create a Euro 2020-themed in-game tournament in the publisher’s popular Fortnite title.
Football
Sponsorship & Marketing

Matthew Glendinning reports on Heineken’s Euro 2020 strategy for its full-strength and no-alcohol brands, Amstel’s penetration in South America and the beer group’s changing sponsorship portfolio.
Football
Media

Broadcasters in a total of 18 different European and Central Asian countries must submit their bids in the second week of June for a suite of Uefa men’s national team rights during the 2022-28 cycle.
Cricket
Events

Around 18,000 fans are set to attend England’s Test cricket match against New Zealand at Edgbaston next month, with the fixture to serve as the first pilot event within the second phase of the UK government’s Eve…
Football
Sponsorship & Marketing

Entourage Sports & Entertainment, the UK-based sponsorship and talent agency, has secured legendary footballers, including Eric Cantona and Virgil van Dijk, to feature in a Uefa Euro 2020 advertising campaign…
Football
Media

Public broadcaster RTP and commercial broadcasters SIC and TVI have secured an agreement with Portuguese pay-television broadcaster Sport TV to share free-to-air rights to this summer’s postponed 2020 U…
Football
Sponsorship & Marketing

Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.
Football
Sponsorship & Marketing

Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC)