Uefa Euro 2020

Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…

Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches

European football’s governing body Uefa has appointed the IMG agency to produce a preview package of programming for its Euro 2020 national team tournament.

Match Hospitality has been named as the exclusive sales agent in a number of territories for official hospitality during next year’s Uefa European Championships.

European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …

European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…