Tour of Britain
AJ Bell extension ends Tour of Britain title sponsorship search
UK investment platform AJ Bell has extended as title sponsor of the upcoming Tour of Britain cycling event for a second year, despite a wider search for a new lead sponsor by the race organisers in 2022
Tour of Britain organisers seek title sponsor ahead of next month’s race
SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.
Kuehne+Nagel adds Tour of Britain, Women’s Tour to sponsorship portfolio
Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
Škoda UK extends with cycling’s Tour of Britain and Women’s Tour
The UK division of Czech car brand Škoda has extended its sponsorship with the Tour of Britain and Women’s Tour cycling events for three more years.
Tour of Britain organiser SweetSpot appoints Rose as commercial director
SweetSpot Group, the organising body of the Tour of Britain and Women’s Tour road cycling races, has appointed Miles Rose as its commercial director.
Beer brand Jubel signs with Tour of Britain as search continues for title sponsor
Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series. Unde
Tour of Britain and other UK events link up with Pearl Izumi
Sweetspot Group, organisers of UK cycling events including the tour of Britain, has signed up cycling outfitters Pearl Izumi as a sponsor
Eurosport, GCN strike long-term global deal for Tour of Britain, Women’s Tour
The Tour of Britain and Women’s Tour, the UK’s leading cycling races, have agreed five-year global broadcast rights deals with international sports broadcaster Eurosport and digital platform Global Cyc…
Tour of Britain becomes latest major UK event to fall
The Tour of Britain has become the latest cycling event hit by Covid-19, with this year’s edition being cancelled and rescheduled for 2021.
Škoda extends with Tour of Britain and Women’s Tour races
Czech car brand Škoda has extended its role as Official Car Partner and ‘King of the Mountains’ jersey sponsor for the Tour of Britain and Women’s Tour races through 2020. Šk
Tour of Britain heads to Aberdeenshire
Aberdeen City and Aberdeenshire Councils have agreed a two-year deal to host stages of the Tour of Britain cycling race in the Scottish region for the first time
Tour of Britain organisers expect uplift in title rights fee after Ovo’s exit
SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…
Tour of Britain title sponsor sought to replace OVO Energy
The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.