Tour de France

Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.

One of the most intense head-to-head battles in recent years in road cycling had the knock-on effect of producing stellar television ratings for this year’s Tour de France in the three key contributing m…

France Télévisions has extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030.

Bora-Hansgrohe – one of eight pro cycling teams featured in the recently streamed Tour de France: Unchained documentary on Netflix – has extended its title deal with German kitchen brand Hansgrohe unt…

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As

Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes

NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…

Barcelona City Council has held talks with a view to attracting the ‘Grand Départ’ of cycling’s Tour de France to the Spanish city. A

Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has confirmed that the cycling showpiece’s ‘Grand Départ’ will be held in Italy for the first time in 2024, with t…

Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has announced that the cycling showpiece will conclude outside of Paris for the first time in its history in 2024,…

The European Broadcasting Union and Warner Bros. Discovery have reported improved viewing figures for this year’s Tour de France, which concluded at the weekend.

ESPN has renewed its media rights in Latin America and the Caribbean to the flagship Tour de France and other marquee international cycling competitions for another five years

Amaury Sport Organisation (ASO), the organiser of the Tour de France road cycling race, has announced plans to stage a Tour de France Criterium event in Singapore from October 29 to 30

North American streaming service FloSports has extended its exclusive Canadian rights to the Tour de France in a five-year partnership running from 2024 through 2028