The Hundred

Cricket
Sponsorship & Marketing

The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
Cricket
Events

The Hundred has a “long and successful future” ahead, the chair of the England and Wales Cricket Board (ECB) has insisted, despite reports suggesting the controversial competition could be scrapped.
Cricket
Industry Moves

The England & Wales Cricket Board (ECB) has announced that Sanjay Patel, managing director of The Hundred, will leave the governing body following the conclusion of this year’s competition.
Cricket
Finance & Law

The England and Wales Cricket Board (ECB) has reportedly received a £400m (€462.1m/$483.9m) approach from London-headquartered investment company Bridgepoint for a 75-per-cent stake in its fledgling domestic competition, The Hundred.
Cricket
Sponsorship & Marketing

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
Cricket
Events

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
Cricket
Finance & Law

The England and Wales Cricket Board has bounced back from the Covid-19 pandemic, generating a pre-tax profit of £21.5m ($26.6m) for the year ended January 31, 2022.
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has made squash brand Robinsons the latest sponsor of The Hundred
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has signed up smartwatch company Xplora as a new sponsor of The Hundred
Cricket
Sponsorship & Marketing

The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The H…
Multiple Sports
Fan Engagement

With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.
Multiple Sports
Events

The FA Women’s Super League (WSL) and the ECB Women’s Hundred succeeded in bringing nearly 11 million new UK viewers to women’s sport in 2021, making it a record-breaking year for the sector, a new repor…
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.
Cricket
Media

Australian pay-television broadcaster Foxtel is broadcasting The Hundred, the England and Wales Cricket Board’s (ECB) new-limited overs competition, on its free streaming platform Kayo Freebies.
Cricket
Media

Online streaming platform FanCode has acquired exclusive rights in India to The Hundred, the England and Wales Cricket Board’s (ECB) new limited-overs competition.
Cricket
Events

Harry Eckersley, senior group marketing executive for CSM Sport and Entertainment, the exclusive commercial agency for The Hundred, argues the success of competitions like Kerry Packer’s World Series Cricket and the IPL show that the ECB's new 100-ball competition will thrive - in spite of scepticism from the media
Cricket
Sponsorship & Marketing

The ECB remains committed to bringing cricket to new audiences via its new competition, The Hundred. Ahead of its inaugural season, Matthew Williams speaks to the tournament's commercial director, Rob Calder and head of the women's Hundred, Beth Barrett-Wild.