The Hundred
Sure expands sponsorship of The Hundred in latest ‘Pit-vertising’ deal
The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.
Australia’s Kayo streaming free coverage of The Hundred
Australian pay-television broadcaster Foxtel is broadcasting The Hundred, the England and Wales Cricket Board’s (ECB) new-limited overs competition, on its free streaming platform Kayo Freebies.
FanCode to broadcast The Hundred in India
Online streaming platform FanCode has acquired exclusive rights in India to The Hundred, the England and Wales Cricket Board’s (ECB) new limited-overs competition.
Harry Eckersley | Why history is on the side of The Hundred
Harry Eckersley, senior group marketing executive for CSM Sport and Entertainment, the exclusive commercial agency for The Hundred, argues the success of competitions like Kerry Packer’s World Series Cricket and the IPL show that the ECB's new 100-ball competition will thrive - in spite of scepticism from the media
Innovation central to The Hundred’s fan engagement plans
The ECB remains committed to bringing cricket to new audiences via its new competition, The Hundred. Ahead of its inaugural season, Matthew Williams speaks to the tournament's commercial director, Rob Calder and head of the women's Hundred, Beth Barrett-Wild.
ECB could offer BCCI ‘slice of media revenues’ to lure IPL players to The Hundred
The England and Wales Cricket Board (ECB) has reportedly discussed giving Indian Premier League teams a 25 per-cent stake in The Hundred franchises and offering the Indian cricket board a share of the…
ECB on the hunt for two more sponsors for The Hundred
The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands
ECB and Vitality renew T20 title sponsorships
The England and Wales Cricket Board (ECB) has extended its wide-ranging sponsorship contract with private medical insurance brand Vitality
Unilever becomes latest sponsor of The Hundred in CSM-brokered deal
The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
ECB ‘close’ to adding Unilever as sponsor of The Hundred
The England and Wales Cricket board (ECB) is in talks with Unilever over a sponsorship deal for its short-format franchise league, The Hundred, according to reports
Cricket Beyond Covid | Connor, Gould and McCrum on the postponement of The Hundred
In part 2 of our cricket roundtable interview with Clare Connor, managing director of Women's cricket at the ECB, Jake Lush McCrum, chief operations officer for the Rajasthan Royals and Richard Gould,…
ECB flags ‘worst-case’ £380m Covid-19 loss, RFU braced for £107m autumn hit
Tom Harrison, chief executive of the England and Wales Cricket Board (ECB), has told the UK government’s Digital, Culture, Media and Sport committee that the body risks losing up to £380m (€436m/$470m) if t…
ECB delays launch of The Hundred to 2021
The Hundred, the England and Wales Cricket Board’s (ECB) new limited-overs series, has been postponed until the summer of 2021 due to the ongoing Covid-19 pandemic.
ECB set to cancel County Championship and ‘considers Sky extension’
The England and Wales Cricket Board is set to cancel the 2020 County Championship season in response to the Covid-19 pandemic
ECB details £61m support package
The England and Wales Cricket Board (ECB) has unveiled a £61m (€68.8m/$75.4m
Lord’s and Hove to stage inaugural finals of The Hundred
The England and Wales Cricket Board (ECB) has announced that the 1st Central County Ground in Hove and Lord’s Cricket Ground in London will host the inaugural women’s and men’s finals respectively of it…