The Hundred

The Hundred has a “long and successful future” ahead, the chair of the England and Wales Cricket Board (ECB) has insisted, despite reports suggesting the controversial competition could be scrapped.

The England & Wales Cricket Board (ECB) has announced that Sanjay Patel, managing director of The Hundred, will leave the governing body following the conclusion of this year’s competition.

The England and Wales Cricket Board (ECB) has reportedly received a £400m (€462.1m/$483.9m) approach from London-headquartered investment company Bridgepoint for a 75-per-cent stake in its fledgling domestic competition, The Hundred.

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands

The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…

The England and Wales Cricket Board has bounced back from the Covid-19 pandemic, generating a pre-tax profit of £21.5m ($26.6m) for the year ended January 31, 2022.

The England and Wales Cricket Board (ECB) has made squash brand Robinsons the latest sponsor of The Hundred

The England and Wales Cricket Board (ECB) has signed up smartwatch company Xplora as a new sponsor of The Hundred

The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The H…

With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.

The FA Women’s Super League (WSL) and the ECB Women’s Hundred succeeded in bringing nearly 11 million new UK viewers to women’s sport in 2021, making it a record-breaking year for the sector, a new repor…

The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.

Australian pay-television broadcaster Foxtel is broadcasting The Hundred, the England and Wales Cricket Board’s (ECB) new-limited overs competition, on its free streaming platform Kayo Freebies.

Online streaming platform FanCode has acquired exclusive rights in India to The Hundred, the England and Wales Cricket Board’s (ECB) new limited-overs competition.

Harry Eckersley, senior group marketing executive for CSM Sport and Entertainment, the exclusive commercial agency for The Hundred, argues the success of competitions like Kerry Packer’s World Series Cricket and the IPL show that the ECB's new 100-ball competition will thrive - in spite of scepticism from the media

The ECB remains committed to bringing cricket to new audiences via its new competition, The Hundred. Ahead of its inaugural season, Matthew Williams speaks to the tournament's commercial director, Rob Calder and head of the women's Hundred, Beth Barrett-Wild.