Super Bowl

The Supreme Court of Canada has overturned a contentious ruling by the Canadian Radio-television and Telecommunications Commission concerning the viewing of US television commercials during domestic broadcasts…

US broadcast network Fox has announced it has already sold out all its advertising inventory for Super Bowl LIV, which is scheduled to take place at Miami's Hard Rock Stadium on February 2, 2020

The Fox network is reportedly charging between $5.5m (€4.9m) and $5.6m for an in-game Super Bowl LIV commercial for the showpiece event at Hard Rock Stadium, Miami, on Sunday, February 2, 2020.

Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
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The lowest-scoring Super Bowl in history recorded some big numbers in regards to fan engagement

Americans bet an estimated $6bn (€5.2bn) on last night’s Super Bowl according to a survey by the American Gaming Association (AGA).

Team using moment in spotlight to help fund construction of transformative new venue Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
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The line-up of the Los Angeles Rams and New England Patriots at Super Bowl LIII has drawn little excitement for secondary-market tickets, with just over a week to go to the marquee game

A group of Atalanta residents has brought a lawsuit against AMB Sports and Entertainment (AMBSE), the owners of the Mercedes-Benz Stadium (MBS) in Atlanta, arguing that the operator should pay $26m in…

On Location Experiences, the NFL’s official hospitality partner, has enjoyed a sales spike in Super Bowl packages compared to last year.

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.
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Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy. 

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In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

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George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.    

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Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.

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Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium

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In this week's US sports industry round-up: NBA wants legalized sports gambling; Fox favourites for Thursday Night Football; and all still to play for in US Soccer presidential race

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