Serie A

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Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.

Mercedes-Benz dealer Trivellato Industriali has extended and expanded its relationship with Italian Serie A oufit Hellas Verona to become the club’s sleeve sponsor.

Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus

Italian Serie A football club AC Milan has signed up apparel company Harmont & Blame as the latest addition to its sponsorship portfolio

Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.