SailGP
SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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SailGP to stream event live on TikTok with dedicated feed
SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Oracle commits to SailGP to 2026, puts name to LA race
Oracle, the US technology giant, has extended and expanded its commercial agreement with the SailGP series until the end of the 2026 season
Abu Dhabi investment group Mubadala upgrades SailGP deal
Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner
Apex Group focuses on gender equality in SailGP sponsorship deal
SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series
Great Britain SailGP Team lands Emirates as first title sponsor
The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
Gracey swaps W Series for SailGP broadcast role
Global sailing championship SailGP has recruited Tom Gracey to the new position of global head of broadcast and media partnerships
Seven to broadcast SailGP’s Sydney event
Australian commercial broadcaster Seven Network has secured free-to-air rights for the Sail Grand Prix event in Sydney on February 18 and 19
Misland Capital investment values Ainslie’s Great Britain SailGP team at $40m
The Great Britain SailGP team has secured further investment with London-based Misland Capital acquiring a minority stake in the outfit
IMG facilitates new SailGP broadcast deals, Lawton on board as chief content officer
The SailGP global racing league has topped up its broadcast distribution in a host of rights deals negotiated by the IMG agency
‘From industrial hub to recreational haven’ – Copenhagen Harbour steps up as event host
Copenhagen Harbour has become a jewel in the crown of the Danish capital’s event-hosting capabilities. In association with Wonderful Copenhagen.
SailGP appoints Kerner to lead marketing and comms
Global sailing league SailGP has appointed Erica Kerner as chief marketing and communications officer
SailGP adds four new cities in expanded Season 3 calendar
The SailGP global sailing series has announced an expanded roster of host cities and national teams for its third season, which begins next year and will end in April 2023
SailGP recruits DRL’s Johnson to commercial development role
The SailGP racing league has recruited Drone Racing League’s Ben Johnson as senior vice-president, strategy and commercial development.
KPMG Australia to sponsor SailGP in Sydney
SailGP has announced professional services firm KPMG Australia as the new presenting partner of its race in the region
GB’s SailGP team first to own franchise with Ainslie as majority shareholder
The Great Britain SailGP team has become the first of the existing eight entries into the league to take franchise ownership, with the team’s captain, Ben Ainslie, taking the majority shareholding.
Coutts: Pandemic a lesson in thinking outside the box for SailGP
The impact of Covid-19 forced SailGP to “think outside the box” in terms of handling aspects of the team sailing competition remotely in order to trim costs and operate in a more sustainable fashion, chi…