Rugby League World Cup

Rugby League
Industry Moves

The Rugby League World Cup 2021 commercial team has been expanded by the arrival of Sophie Pontifex from the Octagon agency as sponsorship lead
Rugby League
Events

Rugby League World Cup 2021 chief executive officer Jon Dutton details how the Rugby League World cup are looking to transcend the traditional audience of rugby league when the tournament is held in England…
Rugby League
Events

With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.
Rugby League
Licensing & Merchandising

The organising committee of the 2021 Rugby League World Cup has announced Ledbury-based retail and licensing company Cube Partnership as its official merchandise supplier
Rugby League
Sponsorship & Marketing

The organisers of the Rugby League World Cup 2021, hosted by England, are looking for a sponsorship lead to manage and activate official sponsors and partners at next year’s tournament.
Rugby League
Host Broadcast & Production

A host broadcast services invitation to tender has been launched for the 2021 Rugby League World Cup in England, with interested companies handed a bid deadline of August 13
Rugby League
Media

RLWC2021, the organising committee of the next edition of the Rugby League World Cup in England, has struck an agreement with International Rugby League which will see the two parties work together on…
Rugby League
Licensing & Merchandising

Riverside Brands has been unveiled as the exclusive licensing agent of the 2021 Rugby League World Cup, which will be held in England
Rugby League
Sponsorship & Marketing

Tournament organiser Rugby League World Cup 2021 (RLWC2021) has signed up global logistics company Kuehne + Nagel as the latest sponsor of the event
Rugby League
Sponsorship & Marketing

The Rugby League World Cup 2021 has signed up sportswear brand Kappa as its Official Apparel Sponsor
Rugby League
Governance

The UK government has announced an emergency loan of £16m (€18m/$20m) to support rugby league in England, with the manifesto including a commitment to delivering a successful Rugby League World Cup ne…
Rugby League
Licensing & Merchandising

The Rugby League World Cup 2021 (RLWC2021) organising committee has appointed Simon Gresswell, formerly vice-president for EMEA and international at IMG Worldwide Licensing, to support the impending launch…
Rugby League
Events

Rugby League World Cup (RLWC2021) has named Stephen Brown as its permanent chief operating officer and made four new staff appointments in preparation for the event in England in 2021
Rugby League
Events

Organisers of the 2021 Rugby League World Cup have appointed MatchPoint as the hospitality provider for England’s staging of the national team tournament.
Rugby League
Events

Chris Brindley MBE has been named chair of the board for the 2021 Rugby League World Cup, which will be held in England
Rugby League
Events

Professional and financial services company Deloitte has partnered with the organising committee of the 2021 Rugby League World Cup to deliver the national team tournament’s strategic goal of being the y…
Netball
Governance

The organising committees of the 2021 Rugby League World Cup and the 2019 Netball World Cup have signed a memorandum of understanding (MoU) to share insight and expertise
Rugby League
Events

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.