Portuguese Primeira Liga
Sport TV challenges RTP use of football clips
Sport TV has challenged Portuguese public broadcaster RTP over its use of highlights clips from Primeira Liga and Serie A matches in complaints made to the Portuguese media watchdog.
Betano continues sponsorship push with three-year Benfica renewal
Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
Fite ends Portuguese league blackout across multiple markets in Sportfive deal
Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.
Liga Portugal unveils Betclic title sponsorship as Bwin exits
Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
Puma adds Liga Portugal to ball-supply portfolio
German sportswear and equipment manufacturer Puma has agreed a long-term deal to become the new official ball supplier to Liga Portugal, organising body of the top two football divisions in the country
Sport TV issues international rights tender for Portugal’s Primeira Liga
An invitation to tender has been issued for international broadcast rights to Portugal’s Primeira Liga from 2023-24 to 2025-26.
Qatar Sports Investments acquires stake in Portugal’s Braga
Investment group Qatar Sports Investments (QSI) has added SC Braga to its sports portfolio by acquiring a minority stake in the Portuguese Primeira Liga team
OneFootball adds LaLiga highlights to UK offering in Premier Sports link-up
OneFootball, the streaming and media platform, has agreed a deal with UK pay-television broadcaster Premier Sports to show highlights of Spain’s LaLiga, as well as live matches from Germany’s DFB-Pokal and…
Sporting CP, Benfica announce contrasting financial results
Portuguese Primeira Liga rivals Sporting CP and Benfica have reported contrasting financial fortunes, with the former announcing record results and the latter seeing losses mount
DAZN adds non-exclusive rights for Primeira Liga in Japan
Streaming platform DAZN has acquired non-exclusive rights in Japan for the Portuguese Primeira Liga in a deal covering at least the 2022-23 season
FA and LPFP become latest football rights-holders to launch NFT tenders
The English Football Association (FA) and Portuguese Professional Football League (LPFP) have become the latest rights-holders to issue requests for proposals for the licensing rights to non-fungible tokens…
FC Porto enters the metaverse with Upland deal
Portuguese Primeira Liga champion FC Porto has agreed a deal with metaverse real estate property game Upland that will see a digital version of the club’s Estádio do Dragão arena mapped as a virtual prop…
Genius takes data tracking and broadcast augmentation to Portugal with Benfica deal
Sports data and betting services company Genius Sports has struck the first tracking data and broadcast augmentation deal in Portuguese football with Primeira Liga club S.L. Benfica
Binance becomes FC Porto back-of-shirt sponsor, launches club fan token
Portuguese Primeira Liga side FC Porto has agreed a deal with cryptocurrency provider Binance to become the team’s 'Official Fan Token Partner' and back-of-shirt sponsor for the 2021-22 season.
Porto ‘assessing’ sale of minority stake
Portuguese Primeira Liga football club FC Porto is weighing up the sale of a minority stake after receiving interest from outside investors, it is reported
Benfica posts €17.4m loss
Portuguese Primeira Liga football club Benfica has registered a loss of €17.4m ($20.6m) for the 2020-21 financial year.
The loss comes after the Lisbon giant registered a profit of €41.7m
OneFootball adds various leagues, AFC rights and Serie A clips to Italian portfolio
Football-based media platform OneFootball has significantly upgraded its content portfolio in Italy, adding rights to a string of leagues, including the top divisions in Portugal and Scotland, while also…
Adidas strikes six-year extension with Benfica as club seeks shirt sleeve sponsor
Sporting goods brand Adidas has renewed its kit supplier contract with Portuguese football club Benfica for another six years, extending until 2027