Portuguese Primeira Liga

Football
Sponsorship & Marketing

Portuguese Primeira Liga side FC Porto has agreed a deal with cryptocurrency provider Binance to become the team’s 'Official Fan Token Partner' and back-of-shirt sponsor for the 2021-22 season.
Football
Finance & Law

Portuguese Primeira Liga football club FC Porto is weighing up the sale of a minority stake after receiving interest from outside investors, it is reported
Football
Finance & Law

Portuguese Primeira Liga football club Benfica has registered a loss of €17.4m ($20.6m) for the 2020-21 financial year. The loss comes after the Lisbon giant registered a profit of €41.7m
Football
Media

Football-based media platform OneFootball has significantly upgraded its content portfolio in Italy, adding rights to a string of leagues, including the top divisions in Portugal and Scotland, while also…
Football
Sponsorship & Marketing

Sporting goods brand Adidas has renewed its kit supplier contract with Portuguese football club Benfica for another six years, extending until 2027
Football
Sponsorship & Marketing

Portuguese Primeira Liga football club Sporting Clube de Portugal will kick off the 2021-22 season with betting operator Betano as its new front-of-shirt sponsor
Football
Sponsorship & Marketing

Portuguese football club Benfica has signed a five-year sponsorship agreement with the Spanish digital bank WiZink
Football
Finance & Law

Debtholders in Sporting Clube de Portugal are seeking to sell out of the Portuguese Primeira Liga football club, according to Bloomberg
Football
Sponsorship & Marketing

Betting operator Betano has written to Portugal’s top-flight football clubs and threatened legal action against the Portuguese Professional Football League (LPFP), after it was beaten by rival company B…
Football
Sponsorship & Marketing

Portuguese football club Benfica has contracted WME Sports, the sports representation arm of the Endeavor-owned WME agency, to secure naming rights partners for the club’s Benfica Stadium and Benfica Y…
Football
Technology

Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm
Football
Media

Portugal’s Council of Ministers has given the go-ahead to plans centralising the media rights of Portugal’s top two footballing divisions in a key reform.
Media

The Portuguese Primeira Liga is one of only two European football leagues that hasn't centralised its media rights. A government-backed plan to change that is in motion, but will Portugal's big three play along?
Football
Media

The domestic media rights to the top tier of Portuguese football are set to be centralised from the 2027-28 season onwards in a breakthrough move agreed between the league and the country’s football g…
Football
Finance & Law

Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
Media

The Portuguese government is readying legislation which will see the centralisation of broadcast rights to its top-tier football league, the secretary of state for youth and sports João Paulo Rebelo has …
Football
Sponsorship & Marketing

Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports