Portuguese Primeira Liga

Football
Sponsorship & Marketing

Betting operator Betano has written to Portugal’s top-flight football clubs and threatened legal action against the Portuguese Professional Football League (LPFP), after it was beaten by rival company B…
Football
Sponsorship & Marketing

Portuguese football club Benfica has contracted WME Sports, the sports representation arm of the Endeavor-owned WME agency, to secure naming rights partners for the club’s Benfica Stadium and Benfica Y…
Football
Technology

Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm
Football
Media

Portugal’s Council of Ministers has given the go-ahead to plans centralising the media rights of Portugal’s top two footballing divisions in a key reform.
Media

The Portuguese Primeira Liga is one of only two European football leagues that hasn't centralised its media rights. A government-backed plan to change that is in motion, but will Portugal's big three play along?
Football
Media

The domestic media rights to the top tier of Portuguese football are set to be centralised from the 2027-28 season onwards in a breakthrough move agreed between the league and the country’s football g…
Football
Finance & Law

Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
Multi-Sport
Media

The Portuguese government is readying legislation which will see the centralisation of broadcast rights to its top-tier football league, the secretary of state for youth and sports João Paulo Rebelo has …
Football
Sponsorship & Marketing

Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports
Football
Media

Subscription broadcaster Eleven Sports has secured exclusive rights in Poland to Portuguese football’s top-tier Primeira Liga.
Football
Media

Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.
Football
Media

German pay-television broadcaster Sportdigital Fussball has extended its rights to the Primeira Liga, the top division of Portuguese football, for a further three seasons
Football
Media

The Sportfive agency has been appointed to exclusively sell international broadcast rights to Portugal’s Primeira Liga from 2020-21 to 2022-23.
Football
Media

Global sports update and results provider LiveScore has renewed an agreement for streaming rights in the UK and Ireland to Italy’s Serie A, and further expanded its football offering with a host of other p…
Football
Media

Global sports update and results provider LiveScore is to launch its first live streaming service, providing coverage of Italy’s Serie A and Portugal’s Primeira Liga to football fans in the UK and Ire…
Football
Media

Discovery-owned pan-European sports broadcaster Eurosport will broadcast two matches per week from the Portuguese Primeira Liga until the end of the 2019-20 season
Football
Sponsorship & Marketing

The Portuguese Primeira Liga, the country's top-flight football league, will lose telecoms and pay-television broadcaster NOS as its title sponsor at the end of its contract