Premiership Rugby
Premiership Rugby secures blanket coverage in new TNT Sports deal
All matches from England’s Gallagher Premiership will be available domestically on a single broadcaster for the first time after Warner Bros. Discovery finalised a new rights agreement.
Defender extends Premiership Rugby deal after high-profile RWC campaign
Jaguar Land Rover (JLR) has extended its ’Official Vehicle Partner’ agreement with English club rugby’s Premiership Rugby in support of the Defender SUV brand.
T
Saracens appoints Pitch International as exclusive sponsorship sales agency
Saracens Rugby Club has appointed Pitch International as its exclusive sponsorship sales agency
Harlequins latest addition to Castore rugby portfolio
Harlequins has become the latest rugby union club to sign a kit supply agreement with Castore
PRTV Live launches with eight-camera set-up in ‘first step’ towards aggregated rugby platform
Premiership Rugby’s new global live streaming service will offer matches filmed using an eight-camera high-definition production as the league rolls out its direct-to-consumer strategy that it believes c…
Fuller’s London Pride signs Premiership Rugby beer deal
Premiership Rugby has named Fuller’s London Pride as the league’s official beer in a multi-year agreement announced today (Wednesday).
Premiership Rugby receives insurance of Gallagher title sponsor extension
US-based insurance firm Gallagher has extended its title sponsorship agreement with Premiership Rugby in a ‘multi-year’ renewal announced this morning.
Premiership Rugby agrees five-year Ticketmaster deal
Premiership Rugby, the organising body of the top division of English club rugby union, has agreed a deal with Ticketmaster Sport to become the competition’s 'Official Ticketing Partner' for the next f…
Fourfive to grow wellness brand with Leicester Tigers deal
Nutrition and wellness brand Fourfive has been named the 'Wellness Nutrition Supplier' of Premiership rugby club Leicester Tigers for the 2021-22 season
Sale Sharks add luxury brands DMR, Marc Darcy to changing portfolio
English Premiership Rugby club Sale Sharks has signed sponsorship agreements with two Manchester-based luxury goods brands
Exeter Chiefs reveal West Exe Business Park as new shirt sponsor
English Premiership Rugby club Exeter Chiefs has revealed its new front-of-shirt sponsor as a company owned by the club’s chief executive Tony Rowe.
Hummel to replace Under Armour at Wasps in record deal
Premiership Rugby club Wasps has signed a club-record technical and retail deal with Danish sportswear brand Hummel
Childs resigns as Premiership Rugby CEO, handed CVC advisory role
Darren Childs has resigned from his position as chief executive of Premiership Rugby to “focus on a wide range of business interests” and has been named an adviser to CVC Capital Partners, the private equ…
Vodafone extends main shirt deal with Wasps Rugby
English Premiership Rugby club Wasps has extended its main shirt sponsorship deal with telecommunications company Vodafone until the end of the 2023-24 season
Premiership rugby clubs propped up with £88m government funding package
English Premiership rugby union clubs will receive £88m (€103.3m/$121.6m
Bath Ales extends Bath Rugby deal as fans eye mid-May return to stadium
UK beer brand Bath Ales has extended its long-running sponsorship of English Premiership side Bath Rugby for a further two years to the end of the 2021-22 season
Relegation put on ice for rugby’s Premiership
The Rugby Football Union (RFU) Council has cast a “strong majority vote” in favour of no relegation from the Premiership or the second-tier Championship for the 2020-21 season, with further talks over lea…
Premiership Rugby appoints Turnstile to value sponsorship assets
Premiership Rugby has appointed the Turnstile valuation agency to work alongside the league’s commercial team to value its sponsorship offerings as part of a broader review of its commercial programme.